Internet and the Web - Publications - Faculty & Research

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

offered in the lounges—showers, spa, Internet connection, appetizing free food and drinks, along with the opportunity to rest during a layover—is... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

30 Jul 2024
Research & Ideas

Do Social Movements Sway Voters? Not Really, Except for One

of Economic Research, Pons and Gethin say “protests generate substantial internet activity but have limited effects on political attitudes.” One exception: Black Lives Matter View Details

Keywords: by Sean Silverthorne

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

response is a revival of the management simulation that became the rage before the emergence of the Internet View Details

Keywords: by Jim Heskett; Education

December 2010 (Revised March 2012)
Teaching Note

Alibaba Group

By: Julie M. Wulf

Teaching Note for 710436. View Details

Keywords: Business Startups; Business Subsidiaries; Competition; Motivation and Incentives; Internet and the Web; Growth and Development; Corporate Strategy; Organizational Structure; Retail Industry; China

Citation

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03 Apr 2006
What Do You Think?

Has Globalization Reached Its Peak?

Summing Up The global corporation and globalization in general are poised to achieve new and different heights, if responses to this month's column are to be believed. As Greg... View Details

Keywords: by James Heskett

January 2003 (Revised May 2003)
Case

Yahoo!'s Stock-Based Compensation (C)

By: Paul M. Healy and Jacob Cohen

Supplements the (A) case. View Details

Keywords: Web Services Industry; Web Services Industry

Citation

Find at Harvard

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

lawmakers make mistakes and sometimes do more harm than good. But government can also make a very positive difference, and we know it has done so in the past. Based on that... View Details

Keywords: by Roger Thompson; Banking; Financial Services

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

users. Not only does it teach a skill set (coding) that is increasingly in demand in the job market, but its users are so loyal and engaged that they have provided the bulk of... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

01 Feb 2011
First Look

Approach to Partner Choice in Mutualisms Authors:Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce, and Douglas W. Yu Publication:The American Naturalist 177, no. 1 (January 2011) Abstract One of View Details

25 Sep 2007
First Look

First Look: September 25, 2007

Working PapersIntra-Industry Foreign Direct Investment Authors:Laura Alfaro and Andrew Charlton Abstract We use a new firm-level data set that establishes the location, ownership, View Details

Keywords: Martha Lagace

15 May 2012
First Look

First Look: May 15

Apartment Rental Market Peter A. Coles, Joshua Gans, and Wei-Yuan YuHarvard Business School Case 912-009 Jon Pastor and Lawrence Zhou were inspired by the same problem: View Details

Keywords: Carmen Nobel

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

07 Apr 2015
First Look

First Look: April 7

Publications April 2015 Harvard Business Review How to Really Motivate Salespeople By: Chung, Doug J. Abstract—Much of what we believe about the best ways to compensate and motivate View Details

Keywords: Sean Silverthorne

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But View Details

Keywords: by Carmen Nobel; Advertising; Technology

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Web Services Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

Citation

Educators

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02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of... View Details

Keywords: by Carmen Nobel

22 Jun 2010
First Look

First Look: June 22

everywhere. That's a remarkable situation, a sea change from Google's late entry in 1998, and a subject of substantial concern for the users, advertisers, and publishers who... View Details

Keywords: Martha Lagace

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

11 Jan 2011
First Look

First Look: Jan. 11

PublicationsBeing the Boss: The 3 Imperatives for Becoming a Great Leader Authors:Linda A. Hill and Kent Lineback Publication:Harvard Business Press, 2011 Abstract You never... View Details

Keywords: Sean Silverthorne