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Show Results For
- All HBS Web
(6,879)
- People (12)
- News (1,328)
- Research (4,447)
- Events (31)
- Multimedia (42)
- Faculty Publications (3,157)
- Teaching Interest
MBA Elective Curriculum Business Marketing and Sales
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- February 2000 (Revised October 2000)
- Case
CarPoint in 1999
- September 2017
- Teaching Note
The Productivity Decline: Demographics, Robots, or Globalization?
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
- May 2009 (Revised June 2009)
- Case
Geographical Indications: I Say "Kalamata", the EU Says "Black Olive" (A)
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
- April 2021 (Revised May 2021)
- Case
Kitopi: The Brave New World of Cloud Kitchens
- January – February 2011
- Article
Creating Shared Value
- July 2003 (Revised October 2013)
- Case
Model N Inc.
- April 2024
- Case
Michelin in Motion: Putting Purpose to Work
Rob Markey
Rob Markey is a Senior Lecturer of Business Administration in the Technology and Operations Unit at Harvard Business School. He teaches Managing Service Operations in the MBA elective curriculum. The course focuses on how to effectively design,... View Details
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
- January 2010 (Revised April 2011)
- Case
Google Inc.
- November 2009 (Revised September 2011)
- Case
The Last DVD Format War?
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Roy D. Shapiro
Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration. He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details
Sophus A. Reinert
Sophus Reinert is T.J. Dermot Dunphy Professor of Business Administration and of History in the Business, Government, and the International Economy Unit at Harvard Business School and in the History Department and Harvard University. He has won numerous awards... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
Janice H. Hammond
Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details