Publications

November 2020
Supplement

Improving Access at VA (Update)

By: Ryan W. Buell

In November 2020, Chief Veterans Experience Officer, Lynda Davis, and Deputy Chief Veterans Experience Officer, Barbara C. Morton reflect on a busy four years leading the Veterans Experience Office at the U.S. Department of Veterans Affairs. The case provides an update... View Details

Keywords: Government; Service Management; Leading Change; Transformation; Service Operations; Management; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; United States

29 Mar 2016
First Look

March 29, 2016

dynamic capture of these metrics via our new electronic health record (EHR) was developed at our institution. Methods. Contemporary breast cancer literature on treatment options, expected outcomes, View Details

Keywords: Sean Silverthorne

26 Apr 2016
First Look

April 26

its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment... View Details

Keywords: Sean Silverthorne

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

2002
Other Unpublished Work

The Effect of Organizational Context on Individual Performance: Evidence from Cardiac Surgery

By: Robert S. Huckman and Gary P. Pisano

Keywords: Organizations; Performance; Health Care and Treatment

June 2015 (Revised May 2017)
Teaching Note

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch

Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Performance; Health Care and Treatment

December 1986 (Revised July 1989)
Background Note

Note on the Hospital Information Systems Industry

By: Regina E. Herzlinger

Keywords: Information Technology; Health Care and Treatment

Find at Harvard

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

June 2011
Teaching Note

Novasys Medical (TN)

By: Richard G. Hamermesh

Teaching Note for 810027. View Details

Keywords: Product Development; Health Care and Treatment; Policy; Medical Devices and Supplies Industry

July 2019 (Revised October 2022)
Case

Jai Vakeel Foundation: Addressing Disability

By: V. Kasturi Rangan and Kairavi Dey

Jai Vakeel, a nonprofit organization in India, serves individuals with Intellectual Disability (ID), those with an IQ below 70. The organization was founded by the parents of a child with Down Syndrome, and they (and their next generation) steadily built the... View Details

Keywords: Social Enterprise; Nonprofit Organizations; Transition; Growth and Development Strategy; Organizational Change and Adaptation; Family Business; Health Care and Treatment; India

August 2009 (Revised April 2012)
Case

Genzyme's CSR Dilemma: How to Play its HAND

By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury

Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details

Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry

September 2010 (Revised February 2014)
Case

The Global Sight Initiative

By: Regina E. Herzlinger

How to replicate a 'one of' social entrepreneurship effort: To cure blindness, Seva took the Aravind Eye Hospital & scaled it up to 100 hospitals globally. View Details

Keywords: Social Entrepreneurship; Nonprofit Organizations; Medical Specialties; Health Care and Treatment; Globalization; Health Industry

12 Aug 2008
First Look

First Look: August 12, 2008

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808138 Connectivity in Health Care Harvard Business School Note 307-047 This note describes the current state of information technology connectivity... View Details

Keywords: Sean Silverthorne

26 Jun 2012
First Look

First Look: June 26

by a public health organization are randomly allocated to four groups. Agents in the control group receive a standard volunteer contract often offered for this type of task, whereas agents in the three View Details

Keywords: Sean Silverthorne

July 2017 (Revised July 2019)
Supplement

"Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (B)

By: Nori Gerardo Lietz and Ricardo Andrade

The B Case of "Dr. My Eyes" provides the answer as to what happened after the ending fact pattern in Case A and the imminent choices faced by the protagonist in the primary case. At the end of the Case A, Bess Weatherman of Warburg Pincus, must chose one option of two... View Details

Keywords: Private Equity; Health Care and Treatment; Mergers and Acquisitions; Corporate Governance; Decision Choices and Conditions; Outcome or Result; Health Industry; Health Industry; Health Industry

March 2000
Case

Heartport, Inc.

By: Gary P. Pisano and Shoshana Dobrow

Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details

Keywords: History; Product Positioning; Knowledge Acquisition; Corporate Entrepreneurship; Technology Adoption; Health Care and Treatment

February 2016
Case

Express Scripts: Promoting Prescription Drug Home Delivery (A)

By: John Beshears, Patrick Rooney and Jenny Sanford

The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details

Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Health Care and Treatment; Order Taking and Fulfillment; Compensation and Benefits; Pharmaceutical Industry