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  • December 2020
  • Case

Urban Company

By: Krishna G. Palepu
Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
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  • February 2023
  • Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
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  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details
Keywords: by Lane Lambert
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

Karthik, David F. Drake, and Douglas Fearing Abstract—Mobile money systems, platforms built and managed by mobile network operators to allow money to be stored as digital currency, have burgeoned in the developing world as a mechanism to... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2018
  • Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

inbound call center, working in six divisions selling different digital services, such as cable TV packages, cellular phone plans, and internet connectivity services. The researchers learned of an impending compensation cut in one... View Details
Keywords: by Rachel Layne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital media... View Details
Keywords: by Sean Silverthorne; Technology
  • Web

Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

MA: East Asian Research Center, Harvard University, 1971, p. 115. Yen-P’ing Hao, The Commercial Revolution in Nineteenth-Century China: The Rise of Sino-Western Mercantile Capitalism . Berkeley: University of California Press, 1986, p. 28. View Details
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

a traditional business—the gym—into an $8 billion digital offering that pulled in more than $700 million in revenue during the last fiscal year. Foley credits the magic of today’s technology, including software, data, and communication... View Details
Keywords: by Dina Gerdeman
  • June 2020
  • Teaching Note

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
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  • 18 Feb 2010
  • Working Paper Summaries

The Mirroring Hypothesis: Theory, Evidence and Exceptions

Keywords: by Lyra Colfer & Carliss Y. Baldwin
  • Forthcoming
  • Article

You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

By: Astrid Marinoni and Maria P. Roche
This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details
Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California
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  • Web

Information Technology | About

may result from the use of HBS Resources to violate copyright laws. You may be held responsible for misuse that occurs by allowing a third party access to your own computer, account, or network connection. Key Policies & Guidelines Authorized Use Privacy Policy... View Details
  • TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
  • 2020
  • Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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  • Web

Rigorous research, rooted in practice | About

Race, Gender & Equity Social Enterprise Behavioral Finance & Financial Stability Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Foundry Impact-Weighted Accounts Institute for Strategy and... View Details
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details
  • 01 Dec 2023
  • News

Rounding the Bend

out a digital tool called the Global Fibre Impact Explorer. It taps into the power of cloud computing to assess the risks of raw materials against factors such as air pollution, biodiversity, emissions, and water use, giving the fashion... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • Web

Spreading the Word – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

ultimately securing national stability at a time of economic and social unrest. 11 Elton Mayo, The Human Problems of an Industrial Civilization . New York: MacMillan, 1933, p. 159. The "Hawthorne Effect" Research Links Baker Library | Historical Collections | Site... View Details
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

provide new opportunities,” Datar says. “Even today, not all retailers have embraced data fully to the point where they think of themselves as data companies, and it might be why many companies are suffering.” Several traditional retailers are indeed tripping over the... View Details
Keywords: by Dina Gerdeman; Retail