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  • 22 Aug 2024
  • Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

A year ago, most experts thought the US economy was thundering headlong toward recession, as the Federal Reserve moved at a historic pace to slow inflation by bridling interest rates. Yet, despite recent tremors in the stock market, no recession has materialized. Part... View Details
Keywords: by Rachel Layne; Banking
  • 01 Oct 2001
  • Research & Ideas

Five Questions for Stuart Gilson

restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall... View Details
Keywords: by Sean Silverthorne
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

have held onto it since, or held on and added to your stake, you were making Option A–type choices. If you made the same investment in Microsoft at the same time but sold your stake in December 1999 and then reinvested your $6 million or so View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

behind Coke and Pepsi. Mountain Dew is now a $4.7 billion business, and this success can be largely attributed to using advertising to create the right allegories at the right time. Brand Equity Through Cultural Authority Mountain Dew ads... View Details
Keywords: by Martha Lagace
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

claims, and an infusion of new equity financing. The Chapter 11 process has generated both costs and benefits for the company. Its future profitability, and the value of the... View Details
Keywords: Martha Lagace
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