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- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B2)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B3)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised March 1986)
- Supplement
Polaroid-Kodak (B4)
Supplements the (B1) case. View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B5)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B6)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised October 1983)
- Supplement
Polaroid-Kodak (B7)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B8)
Supplements the (B1) case. View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B9)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak, (B10)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- September 1977 (Revised May 1983)
- Supplement
BiC Pen Corp. (A), Supplement
Supplements the (A) case. View Details
Keywords: Consumer Products Industry
- January 1977
- Teaching Note
Chaircraft Corp., Teaching Note
Teaching Note for (9-677-092). View Details
Keywords: Consumer Products Industry
- December 1976 (Revised August 1984)
- Case
Chaircraft Corp.
Production control in a furniture manufacturing company. Based on a case by R.S. Rosenbloom. View Details
- July 1976 (Revised May 1979)
- Teaching Note
Litton Microwave Cooking Products (B), Teaching Note
Keywords: Consumer Products Industry
- November 1975 (Revised October 1976)
- Case
Cross River Products
Describes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup. View Details
- July 1975
- Case
Paper Distributors, Inc. (B)
- October 1974 (Revised June 1981)
- Case