Publications

08 Dec 2015
News

Are We There Yet? A Conversation on Performance Measures in the Third Sector

02 Jan 2014
News

Wish you could get rid of your office management? Zappos is doing it

24 May 2013
News

P&G Looks for Steve Jobs-Like Sequel by Recalling ex-CEO

09 Feb 2019
News

Is Jeff Bezos untouchable now that he's taking on National Enquirer?

Program

Strategic Marketing for Driving Growth

responsible for business growth, including related leaders such as heads of sales CEOs and other senior leaders who oversee large marketing budgets Leaders in government and nonprofit organizations who seek more effective ways to further... View Details

October 2016 (Revised April 2018)
Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details

Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry

February 2022 (Revised October 2022)
Supplement

Henkel: Building a Winning Culture (D)

By: Robert L. Simons and Carolyn Deller

This three-page case is the third update to Henkel: Building a Winning Culture (A). In this supplement, dated 2021, a new CEO has taken over Henkel and implemented a new strategy. His changes to the original performance management system are presented as a new... View Details

Keywords: Execution; Management Control Systems; Performance Goals; Incentives; Levers Of Control; Strategy; Management Analysis, Tools, and Techniques; Performance Evaluation

May 2014 (Revised January 2015)
Case

The Sustainability Accounting Standards Board

By: Julie Battilana and Michael Norris

In 2014, as the Sustainability Accounting Standards Board (SASB) has just brought former New York City Mayor Michael Bloomberg on as chairman of the board, Jean Rogers, founder and CEO struggles with how best to ensure the nonprofit's financial sustainability while... View Details

Keywords: Sustainability; Sustainability Reporting; Reporting; Environmental Sustainability; Accounting; Accounting Industry; United States

June 2013
Teaching Plan

The K-Dow Petrochemicals Joint Venture

By: Guhan Subramanian and Charlotte Krontiris

This case follows a two-part deal involving Dow Chemicals: Dow's ill-fated joint venture with the Kuwait Petroleum Corporation, the failure of which nearly scuttled Dow's simultaneous acquisition of Rohm & Haas. Focusing on Dow CEO Andrew Liveris, this case examines... View Details

Keywords: Dow Chemicals; Kuwait; Financial Crisis; Negotiation Process; Joint Ventures; Corporate Disclosure; Acquisition; Chemical Industry; Kuwait

March 2009
Case

Putting Sparkle Into Soda-Club's European Partnerships

Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details

Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe

November 2001 (Revised February 2010)
Case

Intel Corporation: 1997-2000

By: Ramon Casadesus-Masanell and Michael G. Rukstad

Describes Intel's diversification strategy initiated in 1998 by CEO Craig Barrett. Initially, Barrett's strategy worked well, as market value reached $510 billion in September 2000. Just three months later, however, investor pessimism over a slowing economy and recent... View Details

Keywords: Economic Slowdown and Stagnation; Investment; Corporate Strategy; Diversification; Valuation; Technology Industry

Find at Harvard

April 2001 (Revised September 2001)
Case

Merloni Elettrodomestici: Building for a New Century

By: Joseph L. Bower

In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of... View Details

Keywords: Acquisition; Corporate Entrepreneurship; Multinational Firms and Management; Growth and Development Strategy; Organizational Structure; Business Strategy; Web; Russia

October 1999
Case

CIBC Corporate and Investment Banking (A): 1987-1992

By: Joseph L. Bower and Michael Raynor

In 1992, CIBC CEO Al Flood faced the short-term operational challenge of saving Wood Gundy, the troubled investment bank CIBC had purchased five years earlier. At the same time he had to tackle the long-term strategic challenge of integrating Gundy's investment banking... View Details

Keywords: Investment Banking; Banks and Banking; Corporate Strategy; Integration; Problems and Challenges; Mergers and Acquisitions; Banking Industry