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- All HBS Web
(3,796)
- People (15)
- News (947)
- Research (2,075)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,483)
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- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
Take a seat and hold on tightly. You're aboard the Internet Express, where speed is the order of the day and profit but a remote destination. For firms that ride the rails of the Internet's fast track,... View Details
Keywords: by Peter Jacobs
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
important to them, and they make those positions part of their consideration set when exploring brand loyalty. So CEOs have no choice but (to) become activists to maximize shareholder value.” This still... View Details
Keywords: by James Heskett
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's... View Details
- 18 Dec 2012
- First Look
First Look: December 18
Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make... View Details
Keywords: Carmen Nobel
- 25 Feb 2002
- Research & Ideas
MNCs in Asia: Investing in the Future
use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that... View Details
Keywords: by Julia Hanna
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands... View Details
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
competitors could only offer three. However, LEGO offers a 30-35 percent margin to retailers, compared to competing brands offering 40-50 percent margins. What if local retailers wanted the higher margins View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
There are a couple of things I am working on at this time. One has to do with the negative effects of product variety. The basic premise is that certain types of product variety increase the attractiveness of a brand View Details
Keywords: by Manda Mahoney
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,”... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host View Details
Keywords: Re: Multiple Faculty
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and,... View Details
Keywords: by Walter Kuemmerle
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
"mountain of treasure." Dresser sought Komatsu's design technology and a cash infusion for plant modernization and capital expenditures. Komatsu hoped to become a successful global player, so it... View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
expected to achieve. You might conclude, therefore, that the two spans should be equally wide or narrow. As the adage goes, authority should match responsibility. But in high-performing organizations, many people are held to broad performance measures such as View Details
Keywords: by Robert Simons
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum... View Details
Keywords: by Hilah Geer
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
"new economy." Warren Buffett was telling us that we had not—that real assets, book value, and good brands still mattered—but many didn't believe him. Now questions are again arising about whether... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible... View Details
Keywords: by HBS News
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm... View Details