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Show Results For
- All HBS Web
(3,825)
- People (15)
- News (949)
- Research (2,099)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
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- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
important to them, and they make those positions part of their consideration set when exploring brand loyalty. So CEOs have no choice but (to) become activists to maximize shareholder value.” This still... View Details
Keywords: by James Heskett
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have tried to rebuild their images,... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the... View Details
Keywords: Martha Lagace
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led... View Details
Keywords: Sean Silverthorne
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
importance of values and standards in business and the role leaders play in articulating them. Fifteen years ago we began teaching a required course called Leadership, Values, View Details
Keywords: by Kim B. Clark
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School... View Details
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
MBA education that has socialization as a pedagogical function." His view is seconded by a respondent who currently is in the last semester of an online graduate program and says that "virtual education is one more way to... View Details
Keywords: by James Heskett
- 23 Feb 2004
- Research & Ideas
How Corporate Responsibility is Changing in Asia
Asia," held at the Asia Business Conference on February 14 at Harvard Business School. Ever since the public outcry in the 1990s over the wages paid by Nike to its Asian factory workers, the issue of multinational corporate social responsibility (CSR) View Details
Keywords: by Julia Hanna
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town."... View Details
Keywords: Martha Lagace
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning... View Details
Keywords: by John Quelch
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details
Keywords: Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
Publications August 2013 Delaware Journal of Corporate Law Delaware's Choice By: Subramanian, Guhan Abstract—This article first documents the shift to annual elections of all directors at most U.S. corporations and argues that the... View Details
Keywords: Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and... View Details
Keywords: Sean Silverthorne
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B... View Details
Keywords: Carmen Nobel
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed... View Details
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
fell in love with the product and forgot about the customer. Something else very important happened to the company from 1990 on—the Intel Inside program had reached directly out to the consumer. So Andy, who grew up as an engineer,... View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's... View Details