Publications

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

organizations to move forward.” Gibson cowrote the case with Nicole Gilmore, director of talent development at MITRE; and Alicia Dadlani, director of the Mid-US Research Center at HBS. Sanders plays in Super Bowl and World Series Even... View Details

Keywords: by Avery Forman; Sports

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

10 Dec 2013
First Look

First Look: December 10

the entrenchment benefits (the cost advantage firms develop through learning-by-doing when they enter early). Both the opportunity costs of absence and the entrenchment benefits vary according to initial relative firm capabilities,... View Details

Keywords: Sean Silverthorne

19 Mar 2007
Research & Ideas

Handicapping the Best Countries for Business

important and what are the keys to analyzing and understanding a country's near-term direction? A: Any business person is interested only in the future—in where markets and countries are heading. The only way to understand the near-term... View Details

Keywords: by Sean Silverthorne

12 Mar 2019
Blog Post

What I Learned in the Africa Rising Short Intensive Program

sub-national markets they wanted to serve and developed tailored strategies to win in those markets. What lessons should the next generation of Africa-bound business leaders take note of as they plan their... View Details

October 2001
Case

TIGR and ILRI: Solving Problems with Genomics

By: Ray A. Goldberg and James M Beagle

Discusses nonprofit institutional leadership applying advances in genetic science to solve health and animal problems in industrial countries and the developing world. View Details

Keywords: Developing Countries and Economies; Health; Technological Innovation; Leading Change; Emerging Markets; Genetics; Non-Governmental Organizations; Technology Adoption; Biotechnology Industry

09 Jan 2007
First Look

First Look: January 9, 2007

standard. We also develop and test two extensions of the earlier model: the presence of provisions mandating royalty-free licensing is negatively associated with disclosure requirements, and when there are only a limited number of SSOs,... View Details

Keywords: Martha Lagace

Program

Aligning Strategy and Sales

strategic asset, this sales channel strategy program will help you enable essential company-wide alignment. By aligning strategy and sales, you will explore new ways to help sales professionals meet their numbers, how to improve your company's return on investment in... View Details

Program

Agribusiness Seminar

presents many challenges but also new possibilities for firms that can embrace innovation, develop new strategies, deliver value, and build resilience. For more than 60 years, business leaders from around the world have gathered for the... View Details

Keywords: Agriculture; Agriculture

March 2022 (Revised August 2022)
Case

Swvl: Smart Mobility for the Masses

By: Krishna Palepu, Esel Çekin and Menna Hassan

The case focuses on strategy and governance issues at Swvl, a tech-enabled mass mobility marketplace. It describes the journey of CEO and Chairman Mostafa Kandil on his journey from founding the company to its listing on Nasdaq. Since its founding in Egypt in 2017,... View Details

Keywords: Corporate Governance; Growth and Development Strategy; Initial Public Offering; Innovation and Invention; Business Startups; Transportation Industry; Technology Industry; Middle East; North Africa

January 2022
Case

Walmart USA—Searching for Growth

By: Felix Oberholzer-Gee and Maria P. Roche

In 2022, Doug McMillon, president and CEO of Walmart, and his team looked back at a difficult but ultimately successful past year. The global pandemic had posed enormous challenges, but the company had weathered the storm successfully, raising same-store sales growth,... View Details

Keywords: Health Pandemics; Growth and Development Strategy; Sales; Business Strategy; Business and Shareholder Relations; Retail Industry

13 Jun 2017
Research & Ideas

Why Global Investments Are Still a Good Bet

sense to be diversified than it used to in the past, since, at the end of the day, all markets are moving together,” says Luis Viceira, George E. Bates Professor and Senior Associate Dean for International View Details

Keywords: by Michael Blanding; Financial Services

February 2000
Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins

Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details

Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry

August 2022
Case

Air Wars: Deregulating the U.S. Airline Industry

By: Tom Nicholas and James Weber

In the early decades of the twentieth century, the U.S. government assisted in the development of an airline industry by subsidizing the delivery of mail and allowing mail carriers to also fly passengers. Because the government awarded mail routes to the lowest... View Details

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

October 2011 (Revised January 2012)
Case

LinkedIn Corporation

By: Francois Brochet and James Weber

The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details

Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry

October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States

June 1994 (Revised March 1995)
Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan

Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details

Keywords: Product Development; Product Launch; Problems and Challenges

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States