Publications

April 2012 (Revised May 2012)
Case

EILEEN FISHER: Repositioning the Brand

By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton

Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details

Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry

14 Dec 2016
HBS Seminar

Siobhan O'Mahony and Rebecca Karp, Boston University

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

forthcoming Hoboken, NJ: John Wiley & Sons The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth By: Edmondson, Amy C. Abstract—The Fearless Organization offers practical... View Details

Keywords: by Sean Silverthorne

Web

Alternative Investments Course | HBS Online

identify their defining elements, such as size, risk, and liquidity Develop the confidence and ability to assess potential investment opportunities and maximize the value of investment portfolios Gain the skills and strategies to choose... View Details

29 Sep 2015
First Look

September 29, 2015

top PC game League of Legends, considers its growth strategy as it moves into a new campus in Los Angeles. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416016-PDF-ENG Harvard Business School... View Details

Keywords: Sean Silverthorne

March 2015
Case

Pearson Affordable Learning Fund

By: Michael Chu, Vincent Dessain and Kristina Maslauskaite

An in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a... View Details

Keywords: Impact Investment; Low Cost Private Schools; Investment Fund; Business At The Base Of The Pyramid; Transition; Investment; Development Economics; Business Growth and Maturation; Social Entrepreneurship; Emerging Markets; Private Sector; Education; Education Industry; Asia; Africa

19 Apr 2004
Research & Ideas

Birth of the American Salesman

new recruits. They often even instructed salesmen how to stand while talking with a customer, or how to hand over the pen at "closing." The revolution in selling had consequences beyond individual firms. The growth of systematic... View Details

Keywords: by Laura Linard

10 Aug 2017
Cold Call Podcast

Pal's Sudden Service: Taking Fast Food to the Next Level

Keywords: Re: Gary P. Pisano; Food & Beverage

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

and social responsibility can go from nice-to-have to essential. Encouraging the growth of local and regional suppliers through regional economic development and job training strategies enriches the local... View Details

Keywords: by Dina Gerdeman

16 Sep 2014
First Look

First Look: September 16

recognized as providing an important dimension in international business studies. Much of this historical work has focused on mapping historical growth patterns of multinationals and exploring the determinants of their growth. However,... View Details

Keywords: Sean Silverthorne

07 May 2024
Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Keywords: Re: Michael I. Norton; Food & Beverage

Web

Research - Behavioral Finance & Financial Stability

that credit growth dynamics and bank lending channels vary across these loan types using credit-registry data for Spain and Peru. The effects of monetary policy propagating through banks’ balance sheets are primarily driven by cash flow... View Details

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

through persuasion or coercion.” But where does this power come from? It derives from controlling access to what others value, such as income, status, achievement, belonging, autonomy, and moral purpose. Strategies for shifting power When... View Details

Keywords: by Jay Fitzgerald

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

Reorganize for Resilience: Putting Customers at the Center of Your Business (Harvard Business Press). Gulati, whose research explores leadership and strategic challenges for building high growth organizations in turbulent markets, is the... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

12 Feb 2009
Working Paper Summaries

Platform Competition, Compatibility, and Social Efficiency

Keywords: by Ramon Casadesus-Masanell & Francisco Ruiz-Aliseda; Computer

February 2019 (Revised August 2019)
Case

KangaTech

By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo

On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused... View Details

Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research and Development; Decision Making; Growth and Development Strategy; Technology Industry; Sports Industry; Health Industry; Australia

July 2008 (Revised March 2009)
Case

elBulli: The Taste of Innovation

By: Michael I. Norton, Julian Villanueva and Luc Wathieu

Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details

Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain