Publications

October 2009
Teaching Note

Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)

By: F. Warren McFarlan

Teaching Note for [308052]. View Details

Keywords: Business Plan; Goals and Objectives; Competition; Research and Development; Globalization; Innovation and Invention; Brands and Branding; Problems and Challenges; Food and Beverage Industry; China

January 2009 (Revised February 2009)
Case

Grupo Bimbo: Growth and Social Responsibility

By: V. Kasturi Rangan and Regina Garcia-Cuellar

Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility... View Details

Keywords: Global Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Reputation; Expansion; Food and Beverage Industry; Mexico

September 2007
Case

Still Leading (B8): Paul Newman—Newman's Own Script

By: Rosabeth Moss Kanter and Lance P. Pierce

Well known actor Paul Newman started a business to give profits to charity. Summarizes his experience in making the transition from one kind of leadership to another. View Details

Keywords: Transition; Philanthropy and Charitable Giving; Social Entrepreneurship; Food and Beverage Industry

May 2007
Case

Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry

By: Felix Oberholzer-Gee, Dennis A. Yao, Patricia Wu and Libby Cantrill

While wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or... View Details

Keywords: Business Conglomerates; Governing Rules, Regulations, and Reforms; Lawsuits and Litigation; Agreements and Arrangements; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States

April 2007
Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain (TN)

By: Ray A. Goldberg and Jessica Droste Yagan

Teaching Note to (907-414). View Details

Keywords: Food and Beverage Industry

December 2006
Supplement

King Arthur Flour--video

By: Thomas J. DeLong

Keywords: Food and Beverage Industry

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

August 2006 (Revised July 2008)
Case

Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds

By: Geoffrey G. Jones and Michelle McDonald

Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details

Keywords: History; Marketing Strategy; Entrepreneurship; Business Startups; Food and Beverage Industry; Rwanda; Boston

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June 2006
Teaching Note

Natural Blends, Inc. (TN)

By: H. Kent Bowen

Keywords: Food and Beverage Industry

June 2006
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2006 (TN)

By: David B. Yoffie

Teaching Note to 706447. View Details

Keywords: Industry Structures; Competitive Strategy; Revenue; Price; Brands and Branding; Emerging Markets; Growth and Development; Profit; Performance; Food and Beverage Industry; United States

November 2005 (Revised November 2006)
Supplement

Pine Ridge Winery, LLC Global Environment (B)

By: Joseph B. Lassiter III and Lauren Barley

Keywords: Food and Beverage Industry

October 2005
Case

Saskatchewan Wheat Pool 2005

By: Ray A. Goldberg and Mary L. Shelman

CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details

Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada

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May 2005 (Revised March 2010)
Teaching Note

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition (TN)

By: David J. Collis

Teaching Note to (9-796-109). View Details

Keywords: Food and Beverage Industry

February 2004
Teaching Note

Juice Guys (A) & (B) (TN)

By: Joseph B. Lassiter III

Teaching Note to (800-122) and (800-123). View Details

Keywords: Food and Beverage Industry

January 2004 (Revised March 2005)
Case

Valuation Ratios in the Restaurant Industry

By: Paul M. Healy and Krishna G. Palepu

Examines factors underlying differences in valuation multiples (price-earnings and price-to-book) across four firms in the restaurant industry. View Details

Keywords: Business Earnings; Valuation; Mathematical Methods; Food and Beverage Industry

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May 2003 (Revised September 2005)
Case

Ice-Fili

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Strategy; Food and Beverage Industry; Russia

January 2003 (Revised May 2003)
Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (C)

Third in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy) to... View Details

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa

November 2002 (Revised January 2004)
Case

Gary Rodkin At Pepsi-Cola North America (B) (Abridged)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America