distribution - Publications - Faculty & Research

Daniel F. Gerber, Jr.

to advertise his product for 15 cents a can to build a vibrant wholesale business. The now famous “Gerber baby symbol” was introduced to build brand identity and reassure skeptical consumers. Though it took ten years to build a wholesale View Details

Keywords: Food & Tobacco

01 Dec 2011
News

Harvard Endowment Grows to $32 Billion

endowment grew to $2.8 billion, up 20.3 percent. Endowment distributions in fiscal 2011 constituted almost a third of the University’s operating budget. For the second year in a row, the endowment earned a double-digit investment return,... View Details

Keywords: Endowment

25 Aug 2022
News

3-Minute Briefing: Arnon Mishkin (MBA 1989)

Edited by Julia Hanna; photo by Chris Sorensen I remember watching the Kennedy-Nixon debate when I was five years old. In 1964, I distributed leaflets in my neighborhood, Brooklyn Heights, for the presidential campaign. I was nine and... View Details

Keywords: elections; consulting; analysis; polls

01 Jun 2000
News

Tradition and Outreach at HBS Club de France

Château de Versailles. The French club took European unity a step further in 1972, publishing the first European HBS directory, which was distributed free of charge to seven thousand European alumni. Today the club also publishes a French... View Details

Keywords: Amy E. Dean

13 Jan 2021
News

Stress Test

the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to approval in record time. Is setting... View Details

May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

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14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

Government officials should have poured much more money into producing and distributing COVID-19 vaccines to save more lives and rescue the economy faster, according to new research co-authored by 16 researchers including Harvard Business... View Details

Keywords: by Michael Blanding; Health

10 Feb 2015
First Look

First Look: February 10

entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing Intelligence Review Beyond... View Details

Keywords: Sean Silverthorne

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

asking exactly what role a newspaper can play in a consumer's life? As a physically distributed printed daily paper carrying local classified advertising, probably not much. But imagine a world that lacked a trusted intermediary selecting... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

markets faster through the existing distribution network of the acquirer, or through the ability to invest quickly in significantly expanded facilities. Compared to an IPO, it allows the careful delineation of accountability and... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage

03 Nov 2003
Research & Ideas

Making Money Making Movies

Universal that produce and distribute movies. More and more, fears of piracy impact decisions that industry executives make regarding release strategies. However, a different picture emerges for theatrical exhibitors such as AMC or Regal.... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that brand could revolutionize... View Details

Adolphus W. Green

designs to increase distribution and invested in new product development. Under his watch, animal crackers (fashioned after the Barnum Circus) and Oreo cookies were introduced. View Details

Keywords: Food & Tobacco

November 2009
Article

Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

By: Dennis Campbell, Srikant M. Datar and Tatiana Sandino

Many companies operate units that are dispersed across different types of markets, and thus serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarter's ability to control its local managers' behavior and satisfy... View Details

Keywords: Market Dispersion; Decentralization; Incentives; Business Headquarters; Geographic Location; Governance Controls; Distribution; Organizational Design; Franchise Ownership; Retail Industry

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04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

R. Lakhani on the keys to managing distributed innovation. What Does Nasa's "faster, Better, Cheaper" Teach About Innovation? Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right... View Details

Keywords: Re: Multiple Faculty

Bernard A. Edison

apparel through outlets including J. Riggings and Jeans West. Edison centered his outlets in suburban malls to capitalize on the growth of this distribution channel in the 70’s and 80’s. View Details

Keywords: Retail

May 2024
Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details

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January 2021
Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane

Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details

Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry

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2013
Article

Industry Equilibrium with Open-Source and Proprietary Firms

By: Gaston Llanes and Ramiro de Elejalde

We present a model of industry equilibrium to study the coexistence of open-source and proprietary firms. Two novel aspects of the model are (i) participation in open source arises as the optimal decision of profit-maximizing firms, and (ii) open-source and proprietary... View Details

Keywords: Open Source Distribution; Balance and Stability; Software; Knowledge Management; Supply and Industry; Collaborative Innovation and Invention; Research and Development; Cooperation

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June 2011 (Revised August 2011)
Case

Colgate-Palmolive: Staying Ahead in Oral Care

By: Rebecca M. Henderson and Ryan Johnson

In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details

Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry

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