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- All HBS Web
(2,956)
- People (4)
- News (658)
- Research (1,825)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,096)
- October 2024
- Teaching Plan
Teamworks: Tackling a Forecasting Fumble
By: Lou Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
- Web
Digital Marketing & AI Workshop - Course Catalog
and analyze data. Given the rapid evolution of this field, we’ll emphasize adaptable frameworks and timeless strategies alongside best-in-class tools. Guest speakers from companies such as Adobe, HubSpot, Klaviyo, SEMRush, and OpenAI will... View Details
- March 2000 (Revised October 2004)
- Background Note
Adding Voice to the Web: A Note on Start-ups
By: Clayton M. Christensen and Tara Donovan
A study of start-up companies that have leveraged the technology of Internet Protocol (IP) telephony to develop applications that are positioned to have an impact on the offerings of traditional telecommunications organizations. View Details
- 01 Sep 2007
- News
Club Leaders Get a Boost from Campus Conference
managerial tasks while greatly enhancing its ability to communicate via the Web with its members and the worldwide alumni network. On day one, Professor V. Kasturi (“Kash”) Rangan led a case discussion on the particular View Details
- Web
Business and Climate Change Course | HBS Online
Concepts Understand the science, economic impact, and policy implications of climate change Identify and communicate the risks and opportunities posed by climate change across industries Leverage insights from real-world examples to... View Details
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 26 Mar 2018
- News
Funding Climate Change Solutions
In this video, Ousseynou Nakoulima (MBA 2009), director of the Green Climate Fund, discusses why his organization employs a holistic strategy to its work in developing countries. “The Green Climate Fund is a fund that has been set up by... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809062 JWT China: Advertising for the New Chinese Consumer Harvard Business School Case 809-079 This case analyzes the business strategy and expansion of JWT China from the late... View Details
Keywords: Martha Lagace
- 01 Jul 2013
- News
The Nature of Business
The nonprofit world required a change in thinking for Tercek. "At Goldman Sachs, goals and metrics were super clear," he said. "At TNC, it's not as black and white. All the work we do is important. But we have to be vigilant about focusing our limited resources on the... View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and corporate operations. A widely... View Details
- 01 Oct 2002
- News
View from the Top
goal for his organization that is both ambitious and achievable, a strategy to get the organization there, and the ability to communicate this strategy clearly, simply, and... View Details
- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
Shipley, N. Louis, and Stacy Straaberg. "Teamworks: Tackling a Forecasting Fumble (A)." Harvard Business School Case 824-057, March 2024.
- 04 Jan 2021
- Blog Post
Bringing the Lessons of 2020 into 2021
States. It was a year of painful yet important lessons that we will all take with us into 2021. What we have found at HBS, and in working closely with our partner organizations, is that through it all, communities consistently came... View Details
Keywords: All Industries
- 01 Dec 1999
- News
Jeff Cruikshank
one of the endless interviews that were required to become the editor of the Bulletin. Now it can be told: I had low expectations of the place. I suspected that the HBS community would be exclusively interested in stocks, bonds, and other... View Details
Keywords: Jeff Cruikshank
Joshua Yguado
Francisco, San Diego, Toronto, Buenos Aires, and Berlin. Jam City awards include Facebook Game of the Year, and Best Game of the Year honors from Google and Apple. Before launching Jam City, Josh was a senior executive at Fox Entertainment Group. His career also... View Details
- 01 Jun 2002
- News
HBS Press Books in Brief
entrepreneurship and a fascinating case study of a large media business both experiencing and driving change. In their groundbreaking book, The Venture Imperative: A New Model for Corporate Innovation, Heidi Mason and Tim Rohner — leading voices in venture View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
first thing you need to know is that competitive video gaming has been around a lot longer than you think. On November 10, 1980, five teenage boys faced off at the Warner Communications headquarters in Rockefeller Center in the middle of... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
(DBA 1972) (MIT Press) China is moving from a strategy of imitation to one of innovation, and western businesses need to prepare for a tidal wave of innovation from China The authors explain this transformation and propose View Details
- 01 Mar 2013
- News
2nd HBS Survey on US Competitiveness
A second survey of nearly 7,000 HBS alumni and just over 1,000 members of the general public found ongoing concern regarding America's ability to compete in the global economy but wide agreement between liberals and conservatives on the direction national policy should... View Details