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- All HBS Web
(11,756)
- Faculty Publications (2,024)
- Teaching Interest
MBA Required Curriculum-- Strategy Course
The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior value for customers... View Details
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Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
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Negotiation
Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details
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Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details
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Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
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Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details
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He decomposes the electoral cycle into four essential steps: the factors affecting voter... View Details
- Forthcoming
- Article
People Overestimate How Harshly They Are Evaluated for Disengaging from Passion Pursuit
- Teaching Interest
Public Entrepreneurship
Public entrepreneurship is designed for future private entrepreneurs and public leaders who want to build new ventures operating in or selling into traditionally public domains.
The last few years have seen a wave of new public entrepreneurs start companies... View Details