Publications

Forthcoming
Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton

It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details

Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing

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01 Jan 2013
News

Joanna M. Jacobson, MBA 1987

Colgate–Palmolive, Product Manager 1991 Named SVP of Marketing and Product Development, Converse 1994 Joins Core Strategy Group, Partner 1996 Named President, Keds 2002 Launches Strategic Grant Partners 2013 SGP has granted more than $40... View Details

Keywords: Susan Young

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Finance Awards & Honors - Faculty & Research

Capital Allocation" (May 2023) with Mancy Luo, Larissa Schäfer, and Margarita Tsoutsoura. Ishita Sen : Received an INQUIRE Europe Research Grant in 2024 for “The Market for Sharing Interest Rate Risk: Quantities and Asset Prices” with... View Details

27 Mar 2007
First Look

First Look: March 27, 2007

Note 607-074 No abstract available. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607074 Tickle Harvard Business School Case 807-100 Describes a set of decisions confronting the management team of a rapidly growing online... View Details

Keywords: Martha Lagace

February 2020
Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John

While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details

Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making

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November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

April 2017
Article

The Responsibilities and Role of Business in Relation to Society: Back to Basics?

By: Nien-he Hsieh

In this address, I outline a back-to-basics approach to specifying the responsibilities and role of business in relation to society. Three “basics” comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm,... View Details

Keywords: Business And Society; Corporate Responsibility; Harm; Human Rights; Institutions; Pareto Efficiency; Corporate Social Responsibility and Impact; Moral Sensibility; Society; Rights

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Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details

July 9, 2019
Article

Setting Better Sales Goals with Analytics

By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber

Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A... View Details

Keywords: Analytics; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Goals and Objectives

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22 Feb 2022
News

Breaking News

that is just market analysis: Where are the places that are growing or shrinking? What’s the business health of each community? What’s the social capital across different communities? Where is (and isn’t)... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

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Matthew C. Weinzierl | About

board of the National Tax Association, and on the editorial boards of Social Choice and Welfare and National Tax Journal . Prior to completing his PhD in economics at Harvard University in 2008, Professor Weinzierl served as the Staff... View Details

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

Are brand management issues faced by a powerful for-profit company such as Toyota the same as those navigated by an international non-government organization (NGO) such as the Red Cross? Yes and no. In their new book, The New Global Brands: Managing Non-Government... View Details

Keywords: by Manda Salls

27 May 2015
Blog Post

What is an HBS Section?

backgrounds: section mates with in-depth finance experience from investment banking and private equity, with marketing expertise from CPG, who have successfully started and sold companies, who have served in the Navy and who are from the... View Details

October 2022 (Revised December 2022)
Case

SMART: AI and Machine Learning for Wildlife Conservation

By: Brian Trelstad and Bonnie Yining Cao

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details

Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa

April 2006
Module Note

Cross-Border Financial Opportunities

By: Mihir A. Desai and Kathleen Luchs

Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details

Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation

13 Nov 2017
Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

Will You Measure Your Life?" From McRibs to Maseratis: The Power of Scarcity Marketing What do you think? Are you happier when you spend money on services instead of stuff? Share your thoughts in the comments section below. View Details

Keywords: by Dina Gerdeman

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Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research Associates View Details

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details