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Show Results For
- All HBS Web
(7,992)
- People (37)
- News (1,841)
- Research (4,889)
- Events (46)
- Multimedia (60)
- Faculty Publications (3,176)
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; Europe; Portugal; China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged View Details
Keywords: by Martha Lagace
- March 2010 (Revised October 2018)
- Case
Toby Johnson (A): Leading After School
By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles
After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager... View Details
Keywords: Leading Change; Organizational Change and Adaptation; Organizational Structure; Compensation and Benefits; Business or Company Management
Groysberg, Boris, Leslie Danford, Amy Lodge, and Tereh Sayles. "Toby Johnson (A): Leading After School." Harvard Business School Case 410-103, March 2010. (Revised October 2018.)
- 02 Dec 2013
- Research & Ideas
Companies Choreograph Earnings Calls to Hide Bad News
sign to fall short," Cohen says. Companies preparing for an equity issuance and companies that engaged in insider trading in the following quarter also tended to call only on positive analysts, for the... View Details
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
- April 1989 (Revised March 1991)
- Case
New United Motor Manufacturing, Inc. (A)
Concerns a 1983 joint venture between General Motors and Toyota to produce small cars in the United States. Describes the globalization of the auto industry and the competitive positions of the two companies. View Details
Keywords: Competition; Joint Ventures; Globalized Markets and Industries; Auto Industry; Japan; United States
Krishna, Vijay. "New United Motor Manufacturing, Inc. (A)." Harvard Business School Case 189-125, April 1989. (Revised March 1991.)
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- June 2016
- Article
Understanding Online Hotel Reviews Through Automated Text Analysis
By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni. "Understanding Online Hotel Reviews Through Automated Text Analysis." Service Science 8, no. 2 (June 2016): 124–138.
- August 2020 (Revised September 2020)
- Technical Note
Assessing Prediction Accuracy of Machine Learning Models
The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools... View Details
Keywords: Machine Learning; Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Forecasting and Prediction; Analytics and Data Science; Analysis; Mathematical Methods
Toffel, Michael W., Natalie Epstein, Kris Ferreira, and Yael Grushka-Cockayne. "Assessing Prediction Accuracy of Machine Learning Models." Harvard Business School Technical Note 621-045, August 2020. (Revised September 2020.)
- Article
Four Things No One Will Tell You About ESG Data
By: Sakis Kotsantonis and George Serafeim
As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
- 24 Aug 2021
- Cold Call Podcast
Why Did Pet Concierge Startup Baroo Fail?
- January–February 2025
- Article
The Double-Edged Sword of Exemplar Similarity
By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144.
- February 2011
- Article
Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP
By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
Wheatley, Thalia, Anna Weinberg, Christine E. Looser, Tim Moran, and Greg Hajcak. "Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP." PLoS ONE 6, no. 2 (February 2011).
- 23 Jan 2006
- Research & Ideas
Financial Reporting Goes Global
As business goes global, pressure is increasing for adoption of a single set of accounting standards worldwide. In this e-mail interview, Harvard Business School professor Gregory S. Miller discusses this trend and India's unique View Details
- June 2009 (Revised April 2017)
- Case
Christian Dior: A New Look for Haute Couture
By: Geoffrey Jones and Veronique Pouillard
The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details
Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)
Jones, Geoffrey, and Veronique Pouillard. "Christian Dior: A New Look for Haute Couture." Harvard Business School Case 809-159, June 2009. (Revised April 2017.)
- August 2020 (Revised November 2020)
- Case
Gogoro: From Electric Scooter to Energy Platform
By: Tarun Khanna and Billy Chan
The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details
Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan
Khanna, Tarun, and Billy Chan. "Gogoro: From Electric Scooter to Energy Platform." Harvard Business School Case 721-379, August 2020. (Revised November 2020.)
- October 2000 (Revised July 2001)
- Case
Avon Products (A)
By: Lynn S. Paine and Greg Rogers
The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first... View Details
Keywords: Business or Company Management; Leading Change; Salesforce Management; Organizational Culture; Job Design and Levels; Gender; Management Teams; Cross-Cultural and Cross-Border Issues; Mexico
Paine, Lynn S., and Greg Rogers. "Avon Products (A)." Harvard Business School Case 301-059, October 2000. (Revised July 2001.)
William R. Kerr
William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details
- 08 Aug 2016
- Blog Post
CS50 for MBAs: Coding at HBS
cross-registering and taking regular CS50 with the undergrads at the College, but hesitated knowing it required a ton of effort to acquire a level of technical sophistication that I wasn't sure I actually needed. I never aspired to write... View Details