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  • All HBS Web  (2,464)
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  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
  • 01 Sep 2018
  • News

Case Study: A Good Fit

where there may be a more favorable business model in the near term, or should it double down in the established wellness space? Or should the team continue to explore how their technology could be used in other markets for even broader... View Details
Keywords: Jen McFarland Flint
  • Web

Buy Now, Pay Later: Credit and Information Technology

over time. For example, D&B began introducing digital products in 1963, and by the mid-1970s, the firm’s data-collection operations were fully computerized. In the dazzle of digital, however, it is easy to forget that the information age... View Details
  • 25 Feb 2025
  • Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

getting the business model right. Over time, Moonshot has grown beyond the core high school focus (in partnership with HMS MEDScience @ Harvard Medical School) to engage participants across all levels. Moonshot inspires innovators at... View Details
  • 01 Apr 2002
  • News

Q&A - Mark Fields

models (including 11 in North America) slated to debut over the next three years. The lineup features the rotary-powered RX-8 sports car and the all-new midsize Mazda6, which, Fields proudly notes, has “class-leading driving dynamics,... View Details
Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing
  • 01 Sep 2007
  • News

Riding It Out

necessary capital to launch and expand the business, with the first (raised during the Internet’s heyday) coming much more easily than the second. “When we launched the product, we were operating at a negative gross profit margin,”... View Details
Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • Web

Print View - Course Catalog

sales model to achieve growth and profitability and compare and contrast direct, indirect and other sales models. The operations and analytics module will focus on how AI and a sales View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

term scale and scope. Though tractors are now used in nearly every agricultural field operation and in the production of nearly all crops, they first developed with much more limited application. Early diffusion was accordingly rapid in... View Details
Keywords: Carmen Nobel
  • 01 Jun 2011
  • News

The Best-Laid Plans

build my own company.” So he did, collaborating via Skype with friends located in Israel, Sydney, and Boston and investing $5,000 in what would become EyeView. “It didn’t feel like I was taking as much of a risk because I was still a student,” he says. Initially,... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

mental models of what an industry is or should be, and so you're likely to see much more creativity in their definition, if you will, of a new market. It's extremely difficult to have enough self-awareness as a company to understand how... View Details
Keywords: by Michael J. Roberts; Technology
  • 30 Sep 2021
  • Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

student-run company, Campus Enterprises, as the Chief Operating Officer,” Krantz shared. “The company is several different ventures under one umbrella, and I founded a new cleaning service business within it.” In her senior year, Krantz... View Details
Keywords: Retail
  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 01 Dec 2009
  • News

An Action Plan for Economic Recovery

financial institutions are too big to fail? There are two valid reasons for bailing out a financial institution. First is to protect the system for processing payments, like checks, because that system is critical to the operation of the... View Details
Keywords: Roger Thompson; Finance
  • 28 Jan 2014
  • First Look

First Look: January 28

simply "copy-paste" its existing operating model across the diversity of Asian markets. LEGO invested significantly in Asia throughout 2012-2013 in order to adapt its playbook to the anticipated... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

Navigator 1.0 part of a whole package of Internet tools, it sidestepped the competition by offering its product as a stand-alone browser. By also distributing Navigator over the Web and using a new pricing model that essentially made it... View Details
Keywords: by Daniel Penrice
  • Web

IFC: Singapore; Shaping a Global Innovation Hub - Course Catalog

Content and Model Overview and Introduction: In Fall 2025, we will hold approximately three sessions to provide students with a foundational understanding of Singapore’s rapidly expanding innovation landscape, framed around the... View Details
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

into four components of workflow. Results: 8,312 patients who had a head CT were included in this study. The median cycle time from patient arrival to head CT preliminary report was 3 h and 13 min with 39 min of waiting time resulting from bottlenecks. In the 4-step... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2014
  • First Look

First Look: August 5

working paper: http://ssrn.com/abstract=2470523 Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements By: Schmidt, William, and Ryan W. Buell Abstract—We explore how individuals make decisions in an View Details
Keywords: Sean Silverthorne
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

investor and managerial costs. It affects job creation and innovation throughout society. Once a venture reaches a critical size, its complexity greatly increases. The original business model must deal with new market and organizational... View Details
Keywords: by Sean Silverthorne
  • Web

Dean Srikant Datar’s 2022 Commencement Remarks | About

and Artificial Intelligence increasingly are becoming required capabilities, driving operating model performance and enabling growth like never before. Moreover, the design of new business models—or, for... View Details
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