Marketing Plans - Publications - Faculty & Research

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

13 Jan 2009
First Look

First Look: January 13, 2009

would be easier if he had the full support of the CEO, Alain Deronde. But since that isn't forthcoming, he advises Jianguo to work with Alain to develop targets for growth in emerging and traditional markets and a View Details

Keywords: Martha Lagace

Profile

Paul Luning

No stranger to entrepreneurship, Paul Luning launched one Internet startup in high school and helped grow two more while at Rice: an online marketing firm and a wireless hardware company. But a semester in Australia broadened Paul's... View Details

01 Feb 2001
News

Drilling Down

The news last October of Chevron's proposed acquisition of Texaco for $36 billion in stock was hardly surprising to industry analysts. The planned merger — which would streamline projects and save some $1.2 billion annually — was... View Details

Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

vantage point, not in sight here. I don’t see it. And I’m most troubled by that. Push and pull marketing to build public support John A. Quelch, Charles Edward Wilson Professor of Business Administration and professor in health policy and... View Details

Keywords: by Christina Pazzanese

01 Dec 2014
News

Innovation: Frozen Assets

a PR stumble during its too-sheer yoga pant debacle. “I think there is a lot of market share to be had around what she’s doing,” says former Starbucks colleague Wendy Collie, the president and CEO of the West Coast–based grocer New... View Details

Keywords: Janelle Nanos

19 Jul 2011
News

Brightening the Future

Although Stiftung Solarenergie donated the first lanterns, Ayala, who identifies himself as a “social businessman,” said the plan is to tie the new power source to self-sustaining community development initiatives. “Even simple products... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

10 Dec 2015
Blog Post

Working with Professors at HBS

Prior to joining the HBS Class of 2014, I worked in strategy and planning at HBO and spent a summer at Univision in the office of the CEO. Media has been my industry of choice ever since I was exposed to it in high school through the... View Details

Web

Europe - Global Activities 2020

even though differences may not seem like much, what matters most is how people themselves perceive those differences.” Muneeb Ahmed MBA 2020 Reinert taught the case in his fall 2019 Globalization and Emerging Markets elective, where it... View Details

01 Mar 2023
News

Action Plan: Casting Call

market over the years. While the company continues to make envelopes and printed products, it also produces packaging for pharmacies and other e-commerce mailing needs. With 9 manufacturing facilities and more than 20 sales offices in the... View Details

Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing

01 Dec 1996
News

Faculty Symposium Honors McArthur

McCraw, who chaired the group that Dean Kim B. Clark had asked to plan the event. "Only a small fraction of that work could be captured in this symposium," he added. "We had 8 sessions, but we could easily have had 25." READ MORE... View Details

Keywords: Daniel Penrice

26 May 2016
News

W. James McNerney Jr., MBA 1975

abilities. “I liked the compete-and-cooperate culture at HBS,” says the social chair of Section B. “You help each other and you want to be the best.” McNerney furthered his education through positions at the gold standards in marketing... View Details

Keywords: Susan Young; Air Transportation; Transportation

01 Dec 2002
News

HBS Alumni Association Board of Directors: President's Report

addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details

11 Jul 2012
News

A Man, and a Plan, in Africa

the fastest-growing markets over the next several decades, building on the energy, skills, and aspirations of many of those people, offering a great opportunity for investors and businesses to ‘do well while doing good.’” Asked about his... View Details

Keywords: Administration of Economic Programs; Government

08 Nov 2024
News

Latino Alumni Banquet Marks 20th Year, Atlanta Club Celebrates 90 Years of Connection

HBS Latino Alumni Association Banquet Marks 20 Years The HBS Latino Alumni Association (HBSLAA) held its 20th Annual Banquet on October 5, bringing together 80 alumni, guests, and current HBS students for dinner and a panel discussion at the New England Aquarium in... View Details

Keywords: Margie Kelley

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

Entrepreneurship, has been teaching courses in real property since the 1970s. The author of many books on the subject, including, most recently, The Real Estate Game, Poorvu sees the housing issue as suffering from a lack of comprehensive, regional View Details

Keywords: by Garry Emmons; Construction; Real Estate

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

is new and there's no way I could execute without my first year at HBS. From go-to-market planning in Marketing to understanding how VCs and term sheets work in The Entrepreneurial Manager course, I am... View Details

11 May 2010
First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details