Market Segmentation And Target Market Selection - Publications - Faculty & Research

03 Dec 2015
Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details

Keywords: by Joseph Lassiter; Energy

01 Dec 2017
News

Yoga Inc.

consumption ritual around yoga offers opportunities and points of differentiation, whether it’s through classes, accessories, or amenities. Then there’s the question of price points and View Details

Keywords: Deborah Halber

09 May 2016
Blog Post

What To Know For An International Job Search

represent a source of social power, and the more acquaintances you have, the more powerful you are.” Don’t Get Lost in Translation You need to help the hiring manager understand how the skills you honed in the foreign country are relevant... View Details

05 Jun 2007
First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details

Keywords: Martha Lagace

10 May 2011
First Look

First Look: May 10

simulated whether DPD or NEAD chains would produce more transplants when chain segment length was limited to three transplants and reported that DPD performed at least as well as NEAD chains. As this... View Details

Keywords: Sean Silverthorne

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

07 Apr 2009
First Look

First Look: April 7, 2009

networks. If Posse defined its impact as changing the demographic makeup of the leadership of professions such as law, business, medicine, and education, then perhaps it should continue to target only the... View Details

Keywords: Martha Lagace

14 Aug 2007
First Look

First Look: August 14, 2007

acquired than those in a control sample. We argue that the combination of hedge funds' short investment horizons and their large positions in target firms makes M&A the only attractive exit option. The... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental... View Details

Keywords: Martha Lagace

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough... View Details

Keywords: by Nitin Nohria & Marty Leestma

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

There is next to no evidence that CSR positively adds to a company's bottom line, according to Felix Oberholzer-Gee, the Andreas Andresen Professor of Business Administration at Harvard Business School. "You cannot find a robust direct link between CSR View Details

Keywords: by Michael Blanding; Energy

22 Oct 2012
Research & Ideas

Not Your Father’s State-Run Capitalism

enterprises” Never mind whether this was ever truly so black and white—Western countries certainly had their share of state-owned businesses back in the 1970s—but what is clear is that times have changed. Liberalization of View Details

Keywords: by Michael Blanding

22 Sep 2009
First Look

First Look: September 22

http://cb.hbsp.harvard.edu/cb/product/410042-PDF-ENG Steel Street Harvard Business School Case 210-010 The case involves repositioning an old 6-story warehouse in Pittsburgh and many of the issues of rehabilitation View Details

Keywords: Martha Lagace

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

the Women’s Training team better understand Nike’s position against global competitors and identify gaps or opportunities to consider in their business plan. Working with the group’s Strategic Planner, I also developed a ‘War Games’... View Details

Keywords: Consumer Products / Retail

29 Apr 2013
Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

rates. Supply and demand, of course, always have an impact, with an additional element in select markets such as Phoenix, Las Vegas, and Southern... View Details

Keywords: Construction; Real Estate

Fast Answer

FIELD Global Immersion: South Korea

not covered for every country. Search tips: select a specific market then narrow region to relevant country. Country information and data View Details

24 Apr 2012
First Look

First Look: April 24

in external auditing, and 6) auditing management information systems. Working PapersEmployee Selection as a Control System Author:Dennis Campbell Abstract Theories from the economics, management control,... View Details

Keywords: Carmen Nobel

05 Jan 2010
First Look

First Look: January 5

that action is taken to address the problems, and (3) communicating about actions taken. Sixty-nine randomly selected hospitals, 20 of which were randomly selected to engage in... View Details

Keywords: Martha Lagace

November 2008 (Revised March 2011)
Case

a-connect: In Search of Talent Partners (A)

By: Robert G. Eccles and Dilyana Karadzhova

a-connect was started in 2002 by three former McKinsey partners who wanted to develop an alternative business model consulting firm, which they have positioned as a high-end staffing company. The company has been very successful, growing to revenues of CHF 30 million... View Details

Keywords: Business Model; Decision Choices and Conditions; Initial Public Offering; Selection and Staffing; Growth and Development Strategy; Marketplace Matching; Expansion; Consulting Industry

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