Publications

Article

Germany's Digital Health Reforms in the COVID-19 Era: Lessons and Opportunities for Other Countries

By: Sara Gerke, Ariel D. Stern and Timo Minssen

Reimbursement is a key challenge for many new digital health solutions, whose importance and value have been highlighted and expanded by the current COVID-19 pandemic. Germany’s new Digital Healthcare Act (Digitale–Versorgung–Gesetz or DVG) entitles all individuals... View Details

Keywords: COVID-19; Reimbursement; Digital Health Reforms; Health Pandemics; Health Care and Treatment; Internet and the Web; Governing Rules, Regulations, and Reforms; Germany

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March 2017 (Revised February 2018)
Case

VMware and the Public Cloud

By: Raffaella Sadun and Christine Snively

In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud... View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Technology Industry; Information Technology Industry

April 2005 (Revised June 2006)
Case

Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details

Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

07 Feb 2012
First Look

First Look: February 7

year. Using Internet Data for Economic Research Author:Benjamin G. Edelman Publication:Journal of Economic Perspectives (forthcoming) Abstract The data used by economists can be broadly divided into two categories. First, structured... View Details

Keywords: Sean Silverthorne

November–December 2020
Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan

As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details

Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms

Find at Harvard

March 2011
Teaching Note

TopCoder (A): Developing Software through Crowdsourcing (TN)

By: Karim R. Lakhani and Eric Lonstein

Teaching Note for 610032. View Details

Keywords: Business Model; Collaborative Innovation and Invention; Applications and Software; Product Development; Competition; Internet and the Web; Problems and Challenges; Perspective; Information Technology Industry; Service Industry

January 2018
Case

Scaling Swagbucks (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details

Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry

05 Jun 2000
What Do You Think?

What’s Happening to Our Patience?

generational thing, that as our Internet generation ages into mid-life, "we will slow down." Will we? For example, will we be able to suppress annoyance when someone writes us a letter, to which one must reply in kind, rather... View Details

Keywords: by James Heskett

22 Feb 2022
News

Vision: Learning Curve

children and parents alike. “Our interests really aligned on early childhood education,” Mahajan says. Recognizing that more than 50 percent of Indians have smartphones—and that mobile internet penetration is high, even among low-income... View Details

Keywords: Alexander Gelfand; education; entrepreneurship; startup; India; Educational Services

01 Jun 2018
News

The Evolution of Modern Pricing Models

models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details

01 Oct 1996
News

Sherman Baldwin: Leadership under Fire

telecommunications, plans to land a job in consulting or an Internet startup after earning his MBA next June. Chances are his civilian career will continue to keep him flying high. View Details

Keywords: James E. Aisner

01 Dec 2004
News

Getting Personal

is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. What else about marketing conventional wisdom invites reexamination? What I like about the BMW... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

2022
Working Paper

Can a Website Bring Unemployment Down? Experimental Evidence from France

By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons

We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details

Keywords: Online Platform; Digital Platform; Unemployment; Encouragement Design; Job Search; Jobs and Positions; Internet and the Web; Well-being; Outcome or Result; Digital Platforms; France

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December 1998 (Revised March 2000)
Case

Knot, The

By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb

An online wedding resource company is seeking an equity investment to grow the business. View Details

Keywords: Entrepreneurship; Business Model; Venture Capital; Value Creation; Internet and the Web; Finance; Expansion; Strategic Planning; Service Industry; Consulting Industry

27 Mar 2023
News

A Sporting Chance

It would be a much sexier story, says Jorge Perez de Leza (MBA 1996), if he told people he was trampled by a raging bull, but the truth is that the fall that had such a profound effect on his life was a much more mundane event. "It was just a really stupid accident,"... View Details

Keywords: Ralph Ranalli

March 1996 (Revised August 1996)
Case

Open Market, Inc.: Managing in a Turbulent Environment

By: Lynda M. Applegate and Janis Lee Gogan

Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details

Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry