Publications

April 2025
Case

Campbell's Recipe for Advancing School Nutrition

By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone

In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details

Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Nutrition; Social Enterprise; Business and Community Relations; Decision Making; Operations; Partners and Partnerships; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

27 Jan 2015
First Look

First Look: January 27

costing (TDABC). Here, the authors describe the implementation experiment, share lessons learned across the care continuum, and report how TDABC has actively engaged health care providers in costing... View Details

Keywords: Sean Silverthorne

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And View Details

Keywords: by Sean Silverthorne; Health; Health; Health; Health

Web

Baker Library / Bloomberg Center | About

information systems for Salomon Brothers. In 1981, with the idea for a technology company that would bring greater transparency and fairness to the financial system, he launched a small startup in a one-room office. Today, Bloomberg L.P.... View Details

31 May 2011
First Look

First Look: May 31

research on admired companies from four continents, followed in over 20 countries, to derive six propositions about the role of humanistic institutional logic. Download the paper: http://www.hbs.edu/research/pdf/11-119.pdf Cases &... View Details

Keywords: Sean Silverthorne

February 2009
Case

Avid Radiopharmaceuticals: The Venture Debt Question

By: Matthew Rhodes-Kropf and Ann Leamon

The CEO of a promising biotech company must decide how to respond to the macro-economic slump of late 2008. He had planned to pursue an aggressive schedule, moving the firm's Alzheimer's and Parkinson's disease imaging compounds through clinical trials and into the... View Details

Keywords: Financial Crisis; Entrepreneurship; Borrowing and Debt; Venture Capital; Financial Management; Investment; Health Testing and Trials; Expansion; Biotechnology Industry; Pharmaceutical Industry

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry

19 Jul 2016
First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional... View Details

Keywords: Sean Silverthorne

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe