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Publications

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  • All HBS Web  (8,147)
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    • News  (2,529)
    • Research  (4,020)
    • Events  (26)
    • Multimedia  (146)
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Show Results For

  • All HBS Web  (8,147)
    • People  (22)
    • News  (2,529)
    • Research  (4,020)
    • Events  (26)
    • Multimedia  (146)
  • Faculty Publications  (2,586)
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  • 01 Sep 2005
  • News

London Forum Highlights the Best of HBS

The 2005 HBS Global Leadership Forum in London proved to be a unique experience in ways that were planned — and even in some that were not — for nearly 600 alumni, faculty, and guests. By day, alumni listened to and learned from... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 01 Dec 2015
  • News

Sharing Knowledge of Innovation in India

explore a variety of issues related to business in South Asia, with 168 of them focusing specifically on India. Tewari hopes that his 10th Reunion gift in support View Details
  • 10 Jul 2024
  • Video

Inequality in the Digital Age | An Interview with Daron Acemoglu from the Massachusetts Institute of Technology

  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
  • 25 Feb 2025
  • Blog Post

Alumni Career Journey: Lee Scott (MBA 2023) - Scaling Climate Tech Innovation

What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked on TPG’s impact assessment team, Y Analytics, focused on energy, agriculture, food, and industrial deals. I learned to think deeply about measuring the impact of mission-driven... View Details
  • 25 May 2021
  • Blog Post

The Surprising Power of Nostalgia at Work

Many people assume that nostalgia is purely entertainment, a feeling individuals enjoy because it takes them back to the more carefree days of their youth. Some view it as maladaptive fixation on the past, perhaps indicating a fear View Details
Keywords: All Industries
  • 01 Jun 2018
  • News

The Evolution of Modern Pricing Models

image by John Ritter From Uber’s surge pricing to dynamic ticket pricing, it seems there’s been more awareness of pricing models and pricing strategy in recent years. What’s driving that interest? Thales Teixeira: We need to go back... View Details
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is... View Details
Keywords: by John Quelch; Sports
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

television distribution, and the global popularity of teams that aren’t tied to a specific geography, requires a whole new business model. As co-head View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2004
  • News

Cyberposium: Pros and Cons of Outsourcing

said. The outsourcing market is estimated at 11 percent of IT — or about $150 billion globally. India is acknowledged to be the largest offshore destination, but a great deal of IT View Details
Keywords: cyberposium; cost; Corporate Services
  • 01 Aug 2018
  • News

Study: Immigrants Form 25% of New U.S. Businesses, With Big Regional Variations

  • 17 Oct 2016
  • News

Does China deserve a reputation as the land of copycats?

  • 24 Jul 2019
  • Blog Post

Growing the Seeds of an Early-Stage Startup

donations. Amid exams and interviews, it gradually became clear in my heart that this was the one – I was going to New Orleans! I was offered the role of a Business Development Intern, but I quickly learned... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • 2019
  • Article

The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)

By: Sabine Pitteloud
This article focuses on the evolution of the rhetoric and practice of corporate offshoring in Switzerland from the post-war economic boom to the industrial crisis in the mid-seventies. The virtue of a historical perspective on the issue of offshoring is to show how... View Details
Keywords: Multinationals; Offshoring And Outsourcing; Relocation; Labor Relations; Multinational Firms and Management; Labor and Management Relations; Job Cuts and Outsourcing; Switzerland
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Pitteloud, Sabine. "The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)." Zeitschrift für Unternehmensgeschichte 64, no. 2 (2019).
  • 2008
  • Book

Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

By: Tarun Khanna
China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details
Keywords: Talent and Talent Management; Development Economics; Entrepreneurship; Globalized Economies and Regions; China; India
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Khanna, Tarun. Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Boston, MA: Harvard Business School Press, 2008.
  • 07 Jul 2020
  • News

‘It’s a matter of fairness’: squeezing more tax from multinationals

  • 22 Nov 2016
  • Blog Post

Memoirs of an International First Year Student

mistake? As a vegetarian and a teetotaler, would I find palatable vegetarian food and manage to survive the “social scene” without alcohol? First of all, there are tons of... View Details
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 10 Apr 2025
  • Blog Post

IFC India 2025: SELCO - Decentralized Renewable Energy to Develop While Decarbonizing

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
  • 24 Apr 2014
  • News

Transforming the landscape of agriculture in Nigeria

Mezuo Nwuneli (MBA 2003) is focused on improving the quality of food, its production, and its distribution in his native Nigeria. Nwuneli is cofounder of AACE Food Processing &... View Details
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