General Strategy - Publications - Faculty & Research

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

resource allocation lead to strategy failures? Can operations become a competitive advantage? Can "lean" Productions Methods Improve Service Industries? Bringing 'Lean' Principles to Service Industries Toyota and other top manufacturing... View Details

Dec 06 2020
Testimonial

Maximizing the Virtual Experience

01 Dec 2012
News

Faculty Research Online

Why Do We Tax? With the next President set to take office, it's time to ask how the income tax system could be improved. Assistant Professor Matthew Weinzierl suggests how. US Competitiveness at Risk America's declining global competitiveness—it ranks No. 7 this year... View Details

Keywords: Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support

01 Dec 2013
News

Case Study: Citizen Buffett

need to design a financial strategy that supports your business strategy. Media General is a real-life example of topics that we cover in our finance curriculum such as valuation, financing, and risk... View Details

Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information

05 May 2020
News

Innovation Through Experimentation

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

performance of its films over a five-year period, I found that the studio's 10 percent most expensive films—its so-called tent-pole movies—accounted for roughly a third of its production budget and nearly half of its revenues. There can be big flops, of course, but in... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Mar 2005
News

Robert Buzzell Remembered

known as the Profit Impact of Marketing Strategies (PIMS), designed to identify and measure the determinants of profits in individual businesses. The author or coauthor of eleven books, Buzzell worked extensively on subjects such as... View Details

Mar 08 2018
Brochure

The Path to Leadership Starts Here

01 Dec 2015
News

Leading Boston and Beyond

Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the Hub’s snowiest on record, left... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support

01 Oct 2001
News

The Eyes Have It: Business Plan Winners Pursue Global Vision

It is estimated that one billion people around the world need vision correction but don't have glasses because they are too expensive or simply unavailable. The resulting losses in productivity and self-sufficiency may reach as much as $70 billion annually, experts... View Details

Keywords: eyeglasses

Dec 01 2020
Testimonial

Participants Share the Experience of a Virtual GMP

Student-Profile

Dafna Bearson

workforce and business performance? These are the kinds of questions that challenge and excite me,” she explains. Dafna first discovered her passion for business strategy while studying economics at UC Berkeley. She was drawn to the way... View Details

Oct 07 2020
Testimonial

Chasing Your Career Dreams

16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

the mark. "Microsoft can innovate faster than your life can change," Christensen observed dryly. The only thing we know for sure is that nobody knows the right strategy as the disruption takes root.—Clayton M. Christensen When... View Details

Keywords: by Martha Lagace; Financial Services

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

can actually use." Paul Hamilton-Smith opined that software companies "mostly subsist from their renewal revenue stream. That stream is generated by 'new and improved' software versions." And Julian Lowe commented that... View Details

Keywords: by James Heskett; Computer; Technology

01 Dec 2009
News

Taking the Plunge

pursuing a strategy for the Washlet were “gung ho” and suggested a variety of tactics. Students liked TOTO’s “Clean is Happy” advertising campaign but generally agreed that the company needs to start by... View Details

Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

25 Apr 2014
News

To create breakthrough strategies, harness creativity to the scientific method

team would generate options for implementation and then define what would need to be true for each option to prevail. Through identification of barriers and tests to see how they might be overcome, the team determines which View Details

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in... View Details

Keywords: Retail

01 Oct 2001
News

Books: Winning the Influence Game

Mickey Edwards, and HBS research associate Usha Thakrar have drawn on interviews with government insiders, top lobbyists, consultants, and veteran CEOs to offer executives proven strategies for influencing the government rules and... View Details