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Show Results For
- All HBS Web
(2,153)
- People (1)
- News (253)
- Research (1,734)
- Multimedia (4)
- Faculty Publications (1,480)
- 07 Dec 2010
- First Look
First Look: Dec. 7
copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. Competitiveness: Business Model... View Details
Keywords: Sean Silverthorne
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 01 Sep 2004
- News
American Dream
treasurer. Last fall, the two brothers consolidated stock in the business between them after buying out the stakes of other family members. “I concentrate on the overall experience of our business with special attention to the retail areas. Rick focuses on the View Details
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 29 Aug 2018
- News
The Value of Valleys
entrepreneurs precisely because I know the risks. I think you should not do it precipitously. There's an aphorism in our industry that CEO is the new analyst, because a lot of young people want to be startup CEOs as opposed to taking... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be sustained by a strategy in which... View Details
Keywords: Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the... View Details
Keywords: Martha Lagace
- 01 Oct 1996
- News
Lasting Impressions
for Management Development. In 1976 he went to work for a small food service company, which he bought a year later. His Boston Concessions Group, Inc., is now a multimillion dollar company that operates and supplies View Details
Keywords: Deborah E. Blagg
- Article
Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey
By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Turkey
Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
- 01 Dec 2017
- News
Yoga Inc.
future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an opportunity, he adds, for companies in View Details
Keywords: Deborah Halber
- 03 Mar 2015
- First Look
First Look: March 3
industries such as agriculture and biofuels. As GenapSys came closer to releasing its product, Esfandyarpour and his Senior Director of Operations and Strategy, Leila Rastegar (HBS '11), sat down to decide which of three business models... View Details
Keywords: Sean Silverthorne
- 14 Mar 2019
- News
The Merchant of Osaka
visits a noodle shop with an unnecessarily long wait, for example, she’ll reengineer the process in her mind: move the food there, put one employee here instead of two to reduce the line by half. “I’m pretty sure the owner would not... View Details
Keywords: Health, Social Assistance
- 28 Aug 2012
- First Look
First Look: August 28
agreement, 2) how the nature of the BD function evolves as a technology startup matures, and 3) the attributes of effective BD managers. Purchase this note:http://hbr.org/search/812107-PDF-ENG Barclays Capital and the Sale of Del Monte View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Local Hero
explains. “We walked around Candlestick wearing ‘We’re Listening’ buttons, with the goal of improving the fan experience as much as possible until we could build a better park.” New food concessions, the first female MLB public address... View Details
- 03 Nov 2015
- First Look
November 3, 2015
models in the operations management literature. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=47633 Harvard Business School Case 816-028 Duetto: Industry Transformation with Big Data No abstract available at this... View Details
Keywords: Sean Silverthorne
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
Ginger Jin, of the Maryland Center for Economics and Policy, is just one example. They invited regulatory officials from several leading federal agencies, including the Department of Agriculture (USDA), Environmental Protection Agency (EPA), View Details
Keywords: by Michael Blanding
- 03 Sep 2018
- News
Moving Pictures
Israeli-Palestinian conflict,” he says. “He could have bought the script for $30,000, but I wasn’t much more expensive, so he hired me.” Singer wrote or cowrote six episodes of the show over the course of the last three seasons, working his way up the View Details
- 01 Sep 2017
- News
History’s Lessons
Carson and the New Yorker magazine, which had published the work in its entirety over three issues. During the summer of 1962, Carson’s critics initiated a series of counterattacks, with the chemical industry leading the charge. The... View Details
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American foods such as shrimp, beef, and chicken ("No... View Details
Keywords: by Garry Emmons