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      • September 1999 (Revised April 2000)
      • Case

      drugstore.com

      By: Richard L. Nolan
      On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
      Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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      Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
      • September 1999
      • Case

      Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

      By: Stefan H. Thomke and Andrew Robertson
      Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
      Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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      Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
      • September 1999 (Revised October 2000)
      • Case

      Eggrock Partners, LLC (A)

      By: Thomas J. DeLong, Myra M. Hart and Sharon Peyus
      Explores the challenges of choosing how to grow a professional services firm (PSF). Before developing a growth strategy, the partners need to agree on what business(es) the company should be in. Each of the three partners has differing views of what the company should... View Details
      Keywords: Entrepreneurship; Business or Company Management; Growth and Development Strategy; Business Model; Expansion; Business Processes; Industry Structures; Customer Focus and Relationships; Employees; Partners and Partnerships; Service Industry
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      DeLong, Thomas J., Myra M. Hart, and Sharon Peyus. "Eggrock Partners, LLC (A)." Harvard Business School Case 800-047, September 1999. (Revised October 2000.)
      • September 1999
      • Background Note

      Learning from Projects: Note on Conducting a Postmortem Analysis

      By: Stefan H. Thomke and Steven Sinofsky
      Describes how firms can learn from projects through postmortem analysis. Focuses on the step-by-step process of preparing and running a postmortem meeting as it is done at Microsoft and other software developers. View Details
      Keywords: Conferences; Management Analysis, Tools, and Techniques; Projects; Software; Information Technology Industry
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      Thomke, Stefan H., and Steven Sinofsky. "Learning from Projects: Note on Conducting a Postmortem Analysis." Harvard Business School Background Note 600-021, September 1999.
      • August 1999 (Revised October 1999)
      • Case

      RCA Records: The Digital Revolution

      By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
      In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
      Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
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      Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
      • August 1999 (Revised May 2000)
      • Case

      E Ink

      By: Teresa M. Amabile and Susan Archambault
      E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details
      Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry
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      Amabile, Teresa M., and Susan Archambault. "E Ink." Harvard Business School Case 800-143, August 1999. (Revised May 2000.)
      • August 1999 (Revised June 2008)
      • Case

      Taran Swan at Nickelodeon Latin America (A)

      By: Linda A. Hill and Kristin Doughty
      Eighteen months after launching Nickelodeon Latin America, general manager Taran Swan must leave the company's Miami headquarters for her New York home because of complications with her pregnancy. Unable to travel for at least the next six months, Swan must decide how... View Details
      Keywords: Selection and Staffing; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams
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      Hill, Linda A., and Kristin Doughty. "Taran Swan at Nickelodeon Latin America (A)." Harvard Business School Case 400-036, August 1999. (Revised June 2008.)
      • August 1999 (Revised February 2000)
      • Background Note

      What It Really Means to Manage: Exercising Power and Influence

      By: Linda A. Hill
      Describes the realities versus the myths of what it means to be a manager. In particular, it focuses on the limitations of formal authority as a source of power and identifies other sources of power that effective managers rely upon. Also outlines a framework of... View Details
      Keywords: Framework; Management Teams; Alliances; Power and Influence
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      Hill, Linda A. "What It Really Means to Manage: Exercising Power and Influence." Harvard Business School Background Note 400-041, August 1999. (Revised February 2000.)
      • May 1999
      • Background Note

      Note on Behavioral Pricing

      By: John T. Gourville
      The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
      Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
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      Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
      • May 1999
      • Background Note

      Broadband Race, The

      By: David B. Yoffie and Mary Kwak
      Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details
      Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore
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      Yoffie, David B., and Mary Kwak. "Broadband Race, The." Harvard Business School Background Note 799-106, May 1999.
      • April 1999 (Revised May 2005)
      • Case

      GE's Two-Decade Transformation: Jack Welch's Leadership

      By: Christopher A. Bartlett and Meg Wozny
      GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the... View Details
      Keywords: Transformation; Global Strategy; Leadership Development; Goals and Objectives; Six Sigma; Management Succession; Service Operations; Quality; Corporate Strategy
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      Bartlett, Christopher A., and Meg Wozny. "GE's Two-Decade Transformation: Jack Welch's Leadership." Harvard Business School Case 399-150, April 1999. (Revised May 2005.)
      • April 1999 (Revised August 2004)
      • Case

      Tarnished Rings? Olympic Games Sponsorship Issues

      By: John A. Clendenin and Stephen A. Greyser
      Focuses on the impacts for Olympic sponsor companies of the bribery allegations related to the Salt Lake City Olympic Committee's successful bid for the 2002 Winter Games. The spread of the scandal to the International Olympic Committee board members and the recent... View Details
      Keywords: Crime and Corruption; Crisis Management; Marketing Channels; Consumer Behavior; Value Creation; Sports Industry
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      Clendenin, John A., and Stephen A. Greyser. "Tarnished Rings? Olympic Games Sponsorship Issues." Harvard Business School Case 599-107, April 1999. (Revised August 2004.)
      • April 1999 (Revised October 2001)
      • Case

      Motive Communications

      By: Jeffrey F. Rayport, Marco Iansiti, Myra M. Hart, William W Chan and Find Findsen
      The founders of Motive Communications, Inc., a recent start-up dedicated to reinventing the support chain involved in the delivery of information technology support services, put in place a development process hinged on extensive customer feedback. As part of this, a... View Details
      Keywords: Business Startups; Customer Relationship Management; Risk and Uncertainty; Information Technology Industry
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      Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.)
      • March 1999
      • Case

      City of Charlotte (B)

      By: Robert S. Kaplan
      This case shows how two operating departments-transportation and police-translate the high-level corporate scorecard for the city into departmental balanced scorecards. The transportation department follows a highly structured approach designed to link initiatives... View Details
      Keywords: Crime and Corruption; Global Strategy; National Security; Balanced Scorecard; Organizational Design; Technology Adoption; Public Administration Industry; Transportation Industry
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      Kaplan, Robert S. "City of Charlotte (B)." Harvard Business School Case 199-043, March 1999.
      • March 1999 (Revised January 2005)
      • Case

      Newell Company: Corporate Strategy

      By: Cynthia A. Montgomery and Elizabeth Gordon
      In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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      Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
      • March 1999
      • Case

      MySoftware Company (A)

      By: H. Kent Bowen and Nicole Tempest
      In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details
      Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry
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      Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
      • March 1999 (Revised April 1999)
      • Case

      Environmental Risk Management at Chevron Corporation

      By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
      Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
      Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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      Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
      • February 1999 (Revised August 2004)
      • Case

      I Lost My Volvo in New Haven: Tennis Event Sponsorship

      By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
      Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
      Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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      Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
      • February 1999
      • Case

      Sports Agents: Is There a Firm Advantage?

      By: Stephen A. Greyser and Brian R. Harris
      Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the... View Details
      Keywords: Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure
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      Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.
      • February 1999
      • Case

      Crimson Solutions (A)

      By: Marco Iansiti and Barbara Feinberg
      Describes the design and launch of an Internet venture. Focuses on the drivers of the venture's scalability and adaptability. View Details
      Keywords: Business Ventures; Measurement and Metrics; Operations; Adaptation; Internet
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      Iansiti, Marco, and Barbara Feinberg. "Crimson Solutions (A)." Harvard Business School Case 699-139, February 1999.
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