Digitization - Publications - Faculty & Research

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

economy was managed spectacularly, with inflation brought down to single digits relatively quickly, budget balances within a reasonable ability to pay, and political stability guaranteed by the ANC's (African National Congress)... View Details

Keywords: by Martha Lagace

October 2010
Case

The iPhone at IVK

By: Richard L. Nolan and Robert D. Austin

The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform View Details

Keywords: Mobile and Wireless Technology; Digital Platforms; Salesforce Management; Transition; Technology Adoption; Information Infrastructure; Applications and Software; Change Management

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11 Dec 2012
First Look

First Look: Dec. 11

bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is asking Microsoft to shoulder most... View Details

Keywords: Sean Silverthorne

September 2020 (Revised September 2021)
Supplement

Student Success at Georgia State University (B)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving... View Details

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25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

halted production of the Newton, an early version of the personal digital assistant, and closed the division working to develop a portable PC for the education sector. "What Apple is great at is figuring out how to invent cool... View Details

Keywords: by Julia Hanna; Computer; Technology

19 Aug 2002
Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

Carolina uses Internet2 for nano-research: building material from the atomic level up. Other forums on the horizon for Internet2 include digital libraries and digital video. A DVD version of the Hollywood... View Details

Keywords: by Martha Lagace

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

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2021
Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld

This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details

Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding

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May 2008 (Revised March 2010)
Supplement

Palm (B): 2001

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: History; Decisions; Business Model; Technological Innovation; Strategy; Value Creation; Digital Platforms; Rights; Competition; Computer Industry

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23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

Purchase this case:https://hbsp.harvard.edu/product/219030-PDF-ENG Harvard Business School Case 318-082 Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company As a middle manager at a... View Details

Keywords: Dina Gerdeman

September 2022 (Revised November 2022)
Teaching Note

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

Teaching Note for HBS Case No. 522-046. View Details

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August 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details

Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey

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10 Jan 2017
First Look

First Look at New Research: January 10, 2017

https://cb.hbsp.harvard.edu/cbmp/product/517016-PDF-ENG Harvard Business School Case 817-028 Innovating Beyond Ochsner The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical... View Details

Keywords: Sean Silverthorne

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

us to believe that we are at an inflection point is demographics. You have this new generation of digital natives who are used to operating online. Their default option for shopping is through a digital... View Details

Keywords: by Sean Silverthorne; Retail

27 Sep 2011
First Look

First Look: September 27

but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from... View Details

Keywords: Sean Silverthorne

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

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08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details

Keywords: Martha Lagace

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States

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Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien

We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details