Publications

October 2007 (Revised December 2007)
Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind

Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details

Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through View Details

Keywords: Dina Gerdeman

01 Dec 2023
News

The Exchange: Help Wanted

Image by John Ritter The path to a job in the C-suite isn’t what it used to be. For many years, companies could lean on financial expertise and industry connections when recruiting candidates, but HBS professors Raffaella Sadun and Joseph Fuller say that so much has... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

Patients and physicians increasingly turned to digital platforms, like patient portal messaging, when COVID-19 made contact risky, but a new study of how providers managed the messaging surge suggests an uncomfortable downside: What if... View Details

Keywords: by Ben Rand; Health

2015
Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl

Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details

Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science

SSRN

Read Now

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

Web

Mammon: The Money Devil - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

Misers, Moneylenders, and Thieves Next – Biblical and Mythological Scenes © President and Fellows of Harvard College Baker Library Historical Collections Kress Collection Credits Digital Accessibility View Details

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

as she describes the company, “It’s a generation defining brand that is transcendent of beauty. The company has set the bar for how brands can really drive change, not just in the brand experiences or in the way that we think about View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

happening now. Decades of innovation, pre-existing trends and consumer evolution have been accelerated by a digital movement that was proliferated by COVID-19. However, some of the favorable market trends have changed in recent months.... View Details

December 2020
Case

Urban Company

By: Krishna G. Palepu

Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details

Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a View Details

Keywords: by Michael Blanding; Retail

Web

Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

January 2024 (Revised August 2024)
Case

Essex County Community Foundation: Pivot to Systems Philanthropy

By: V. Kasturi Rangan, Brian Trelstad and Courtney Han

2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details

Keywords: Philanthropy and Charitable Giving; Reputation; Civil Society or Community; Social Issues; Alignment; Nonprofit Organizations; Business and Stakeholder Relations; Collaborative Innovation and Invention; Leading Change; Massachusetts