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  • All HBS Web  (8,616)
    • People  (21)
    • News  (1,755)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,967)

Show Results For

  • All HBS Web  (8,616)
    • People  (21)
    • News  (1,755)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,967)
← Page 100 of 8,616 Results →
  • September–October 2017
  • Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Keywords: Experiments; A/B Testing; Research; Consumer Behavior
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
Citation
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Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

Summing Up Where are the leaders that can help elephants avoid a stall? Like a good case study, this month's question divided respondents nearly down the middle on the question of whether or not organizations naturally "stall" because their size interferes... View Details
Keywords: by Jim Heskett
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts... View Details
Keywords: by Rachel Layne; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • November 2016
  • Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred
Keywords: "Pete & Gerry's; " Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
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Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
  • August 1984
  • Case

Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

By: Joseph L. Bower
Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
Citation
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Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
  • 26 Jul 2022
  • News

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

  • 08 Aug 2018
  • Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

but their passive investment nature offers few checks on those companies’ executives. Vanguard, Trian And The Problem With 'Passive' Index Funds As investors increasingly demand investment opportunities that... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 15 Mar 2021
  • Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

Be Just One Thing.” Growing up in Peru, Mendoza developed a love of music alongside the quantitative skills that made her succeed in the classroom. She completed her undergraduate degree in Industrial Engineering and found a fit for her... View Details
  • 11 Mar 2025
  • HBS Seminar

JP Dubé, University of Chicago

  • March 2016
  • Article

Using Quality Improvement Methods and Time-Driven Activity-Based Costing to Improve Value-Based Cancer Care Delivery at a Cancer Genetics Clinic

By: R.Y. Tan, M. Met-Domestici, K. Zhou, A.B. Guzman, S.T. Lim, K.C. Soo, T.W. Feeley and J. Ngeow
Purpose:
To meet increasing demand for cancer genetic testing and improve value-based cancer care delivery, National Cancer Centre Singapore restructured the Cancer Genetics Service in 2014. Care delivery processes were redesigned. We sought to improve access by... View Details
Keywords: Cancer Treatment; Value Based Health Care; Time-Driven Activity-Based Costing; Health Care and Treatment; Quality; Performance Improvement; Activity Based Costing and Management
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Tan, R.Y., M. Met-Domestici, K. Zhou, A.B. Guzman, S.T. Lim, K.C. Soo, T.W. Feeley, and J. Ngeow. "Using Quality Improvement Methods and Time-Driven Activity-Based Costing to Improve Value-Based Cancer Care Delivery at a Cancer Genetics Clinic." Journal of Oncology Practice 12, no. 3 (March 2016): 320–331. (e-Pub 1/2016. PMID: 26759493.)
  • March 1991 (Revised February 1992)
  • Teaching Note

IBM Corp: ""Make It Your Business"" (A) and (B), Teaching Note

By: Robert L. Simons
Teaching Note for (9-190-137) and (9-190-138). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
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Simons, Robert L. IBM Corp: ""Make It Your Business"" (A) and (B), Teaching Note. Harvard Business School Teaching Note 191-171, March 1991. (Revised February 1992.)
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

men led during terrific growth phases are similar in some ways, but very different in others. With $30 billion in revenue, The Koç Group is the largest conglomerate in Turkey, with more than 100 companies and 73,000 employees operating in... View Details
Keywords: by Sean Silverthorne
  • 04 Feb 2022
  • Blog Post

Energy and Cleantech: Career Advice from the Career & Professional Development Office

jobs focused on energy, cleantech, environment, and sustainability. Opportunities exist in virtually every industry, from consumer products and technology, to investing View Details
  • 18 Jun 2024
  • Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
  • Article

Managerial Commitments and Technological Change in the U.S. Tire Industry

By: D. Sull, R. Tedlow and R. Rosenbloom
Keywords: Management; Information Technology; Change; Consumer Products Industry; Consumer Products Industry
Citation
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Sull, D., R. Tedlow, and R. Rosenbloom. "Managerial Commitments and Technological Change in the U.S. Tire Industry." Industrial and Corporate Change 6, no. 2 (March 1997): 461–501.
  • February 2021
  • Case

Rolex SA

By: Doug J. Chung
Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details
Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels
Citation
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Chung, Doug J. "Rolex SA." Harvard Business School Case 521-034, February 2021.

    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on climate change. His current research and teaching focuses on... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • June 1991 (Revised March 1995)
    • Teaching Note

    Major Home Appliance Industry in 1984 (Revised) and Maytag in 1984, Teaching Note

    By: David J. Collis
    Teaching Note for (9-386-115) and (9-389-055). View Details
    Keywords: Consumer Products Industry; United States
    Citation
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    Collis, David J. "Major Home Appliance Industry in 1984 (Revised) and Maytag in 1984, Teaching Note." Harvard Business School Teaching Note 391-272, June 1991. (Revised March 1995.)
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