Publications

September–October 2025
Article

How Digital Integration Is Reconfiguring Value Chains

By: Antonio Moreno

While companies have been “unbundling” their operations and outsourcing tasks for decades, advances in IT are now helping them take that strategy to a whole new level. These technologies make it possible to digitally integrate workflows across organizations, letting... View Details

Keywords: Operations; Technology Adoption; Digital Transformation

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November 2004 (Revised September 2007)
Case

The Mitchell Family and Mitchells/Richards

By: Amy C. Edmondson, John A. Davis, Corey B. Hajim and Kelly Mulderry

Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer service. A family-run business, Mitchells has built its success with a customer service strategy known internally as "hugging." The term... View Details

Keywords: Family Business; Customer Relationship Management; Knowledge Management; Service Delivery; Organizational Culture; Expansion; Information Technology; Retail Industry

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

May 1996 (Revised March 1998)
Case

SaleSoft, Inc. (A)

By: Das Narayandas

SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details

Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry

January–February 2019
Article

Why Some Platforms Thrive and Others Don't

By: Feng Zhu and Marco Iansiti

In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details

Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy

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William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

Keywords: education industry; wine

Research Summary

Estimating Demand Uncertainty Using Judgmental Forecasts

Measuring demand uncertainty is a key activity in supply chain planning, but is difficult when demand history is unavailable such as for new products. One method that can be applied in such cases uses dispersion among forecasting experts as a measure of demand... View Details

05 Jul 2010
News

Marketing strategies for growth in China

Research Summary

Organizations with Dual Competitive Advantage

A close examination of several leading US service firms illustrates an unusual competitive phenomenon in that these firms are both cost and service leaders in their industries. My research documents this phenomenon, critically analyzing it in light of strategic and... View Details

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

winter 2003
Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details

Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance

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19 Dec 2023
Research & Ideas

The 10 Most Popular Articles of 2023

Statistics, They Tell StoriesThat killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data... View Details

Keywords: by Danielle Kost

January 2004 (Revised April 2004)
Case

Excel Academy Charter Middle School, The

This case is set in the summer of 2002 in a recently approved charter middle school in Boston. The school's founders face a choice of compensation plans as they finalize the initial teaching team in the school. In particular, the founders are actively considering two... View Details

Keywords: Teaching; Performance; Compensation and Benefits; Boston

May 2013
Teaching Note

Coca-Cola: Residual Income Valuation

By: Suraj Srinivasan and Edward J. Riedl

Teaching note for a case of the same title that introduces students to the residual income (also known as the abnormal earnings) valuation model using the firm Coca-Cola. Students are provided with the primary financial statements (through fiscal 2010) and forecast... View Details

Keywords: Valuation; United States

December 1997
Case

Baylor Books, Inc.

By: William J. Bruns Jr. and Jeremy Cott

The owner of a trade book publishing company must consider proper accounting for books returned and potentially returnable by book stores. Company and industry data are supplied. Costs of failure to publish books under contract and a cost accounting system for books... View Details

Keywords: Cost Accounting; Financial Reporting; Publishing Industry

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

2023
Working Paper

Global Supply Chains: The Looming 'Great Reallocation'

By: Laura Alfaro and Davin Chor

Global supply chains have come under unprecedented stress as a result of U.S.-China trade tensions, the COVID-19 pandemic, and geopolitical shocks. We document shifts in the pattern of U.S. participation in global value chains over the last four decades, in terms of... View Details

Keywords: Supply Chain; International Relations; Trade; Globalized Markets and Industries

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Research Summary

Corporate Lobbying Strategy and Foreign MNEs

“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”

Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details

Keywords: Non-market Strategy; Political Strategy; Lobbying; Make V. Buy; Multinational Enterprise; Global Strategy; United States

June 1997 (Revised May 1998)
Case

Exploring Brand-Person Relationships: Three Life Histories (Condensed)

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding