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Show Results For
- All HBS Web
(6,261)
- People (3)
- News (1,340)
- Research (4,164)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,896)
- January 2009 (Revised June 2010)
- Case
Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System
By: Ranjay Gulati
In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
- September 2022
- Case
AllSpice: GitHub for Hardware Engineers
By: Jeffrey J. Bussgang and Mel Martin
AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details
Keywords: Scaling; SaaS; Strategy; Marketing; Growth and Development Strategy; Resource Allocation; Customer Focus and Relationships; Technology Industry; Electronics Industry; United States
Bussgang, Jeffrey J., and Mel Martin. "AllSpice: GitHub for Hardware Engineers." Harvard Business School Case 823-022, September 2022.
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-Level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- November 2001
- Case
Sigma Networks, Inc.
By: Thomas R. Eisenmann and Christina L. Darwall
Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
Eisenmann, Thomas R., and Christina L. Darwall. "Sigma Networks, Inc." Harvard Business School Case 802-103, November 2001.
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 19 Oct 2018
- News
Lessons from Mayo Clinic’s Redesign of Stroke Care
- 22 Jan 2018
- News
Activist chiefs fill the vacuum left by government
- January 2025
- Supplement
Hippo: Weathering the Storm of the Home Insurance Crisis (B)
By: Lauren Cohen, Grace Headinger and Sophia Pan
Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details
Keywords: Fintech; Underwriters; Big Data; Homeowners' Insurance; Catastrophe Risk; Global Warming; Environment; Business Economics; Vertical Specialization; Bundling; Economies Of Scale; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Profit; Growth and Development Strategy; Insurance Industry; California; United States
- 03 May 2011
- First Look
First Look: May 3
next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton Publication:Harvard Business Review 89,... View Details
Keywords: Sean Silverthorne
- December 2012
- Article
The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line
By: Francesca Gino and Bradely R. Staats
What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details
Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
Gino, Francesca, and Bradely R. Staats. "The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line." Harvard Business Review 90, no. 12 (December 2012): 92–96.
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- March 2011
- Case
Cash Flow Productivity at PepsiCo: Communicating Value to Retailers
PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
- July–August 2020
- Article
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
Zhang, Lingling, and Doug J. Chung. "Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market." Marketing Science 39, no. 4 (July–August 2020): 687–706.
- 2025
- Working Paper
Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach
By: Ta-Wei Huang and Eva Ascarza
As firms increasingly rely on customer data for personalization, concerns over privacy and regulatory compliance have grown. Local Differential Privacy (LDP) offers strong individual-level protection by injecting noise into data before collection. While... View Details
Keywords: Targeted Intervention; Conditional Average Treatment Effect Estimation; Differential Privacy; Honest Estimation; Post-processing; Analytics and Data Science; Consumer Behavior; Marketing
Huang, Ta-Wei, and Eva Ascarza. "Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach." Harvard Business School Working Paper, No. 24-034, December 2023. (Revised March 2025.)
- April 2006
- Case
Nutricia Middle East: Measuring Sales Force Effectiveness
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Management Teams; Salesforce Management; Customer Relationship Management; Emerging Markets; Nutrition; Performance Effectiveness; Business Strategy; Commercialization; Health Industry; Middle East; Africa
Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063, April 2006.
- Program
Agribusiness Seminar
constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust,... View Details
- January 2018 (Revised March 2020)
- Case
SAP: Branding in the Digital Age
By: Das Narayandas and Amram Migdal
By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
- 05 Feb 2024
- What Do You Think?
How Do You Hire for Attitude?
learning? What do you want to learn on this job? What do you feel you can teach others on this job? Of course, every organization is different. Hiring practices have to be customized accordingly. Teaching and learning have to be a part of... View Details
Keywords: by James Heskett
- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
closely to a UX researcher or designer. Days are a mix of talking with customers, analyzing research, and rethinking how Patagonia customers experience the brand. I partner closely with creative, marketing, and e-commerce teams to help... View Details
- December 2005
- Article
Up to Code: Does Your Company's Conduct Meet World-Class Standards?
Codes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity—at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and... View Details
Keywords: Business Ethics; Standards Of Conduct; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Values and Beliefs; Corporate Accountability; Corporate Governance
Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): 122–133.