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  • November 2001
  • Supplement

Interview with Philip Casey at AmeriSteel

By: Joseph L. Bower and Sonja Ellingston Hout
Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Philip Casey describes the evolution of the company's strategy, organization, and financial and management issues as the company has grown to be the #2 steel producer in... View Details
Keywords: Finance; Growth and Development Strategy; Distribution; Production; Organizations; Family Ownership; Corporate Strategy; Manufacturing Industry; Brazil
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  • May 2006 (Revised November 2006)
  • Case

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman
Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the... View Details
Keywords: Developing Countries and Economies; Moral Sensibility; Policy; Employment; Contracts; Supply Chain Management; Organizational Culture; Natural Environment; Non-Governmental Organizations; Social Issues
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  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

it does in most of the rest of the world since per capita consumption is an order of magnitude higher in the United States. Coke is therefore a cautionary tale of a company getting carried away with globaloney and paying for it—but is... View Details
Keywords: by Martha Lagace
  • August 2005 (Revised April 2007)
  • Case

DICOM Group plc and Captiva Software Corp.

By: Paul M. Healy
Compares two companies in the information capture software industry. Asks students to analyze and compare the performance of two companies (one in the United Kingdom and the other in the United States) from the perspective of a buy-side analyst reporting to the manager... View Details
Keywords: History; Financial Management; Environmental Accounting; Activity Based Costing and Management; Financial Reporting; Performance; Performance Evaluation; Financial Statements; Economic Growth; Fair Value Accounting; Information Industry; Computer Industry; United Kingdom; United States
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  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do... View Details
Keywords: by Sean Silverthorne
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

Operations Management Unit. “We are now able to work on all these rich new sources of visual data.” In a forthcoming paper in the Strategic Management Journal, Machine Learning Approaches to Facial and Text... View Details
Keywords: by Michael Blanding
  • 07 Jun 2012
  • News

Keeping America's Best Ideas Under Wraps

  • February 2020 (Revised August 2020)
  • Case

Catalant's Operating System for the Future of Work

By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith
This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details
Keywords: Entrepreneurship; Information Technology; Talent and Talent Management; Business Model; Transformation
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  • 22 Oct 2007
  • Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

Thanks to the pioneering success of Toyota, the concept of a "lean" operating system has been implemented in countless manufacturing companies and even adapted for industries as diverse as insurance and healthcare. With its... View Details
Keywords: by Julia Hanna; Computer
  • January 1996
  • Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright
Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details
Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry
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  • August 28, 2019
  • Article

How to Make Your Sales Forecasts More Accurate

By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details
Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology
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    Dorothy A. Leonard

    Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

    Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry
    • March 1994
    • Case

    Bose Corp.: The JIT II Program (A)

    By: Roy D. Shapiro and Bruce Isaacson
    Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details
    Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry
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    • 16 Feb 2010
    • Research & Ideas

    The Outside-In Approach to Customer Service

    "It doesn't happen overnight. Based on my observation of companies for almost a decade, I map out four levels that exemplify distinct stages through which companies may evolve on this journey." In... View Details
    Keywords: by Sarah Jane Gilbert; Consumer Products

      Roy D. Shapiro

      Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

      • December 2005 (Revised August 2006)
      • Case

      Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

      By: Felix Oberholzer-Gee and Dennis A. Yao
      Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details
      Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Biotechnology Industry; United States
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      • December 2008 (Revised October 2013)
      • Case

      Amylin Pharmaceuticals: Diabetes and Beyond (A)

      By: Richard G. Hamermesh and Rachel Gordon
      Ginger Graham, CEO of Amylin Pharmaceuticals, joined the company with the expectation of taking the company's signature drug, Symlin, to market. However, unforeseen regulatory challenges have put the approval process in jeopardy. At the same time, the company has a... View Details
      Keywords: Regulations; Drug Regulations; Symlin; Negotiation; Governing Rules, Regulations, and Reforms; Resource Allocation; Negotiation Deal; Product Development; Research and Development; Commercialization; Pharmaceutical Industry; United States
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      • 07 Jun 2004
      • Research & Ideas

      What Drives Supply Chain Behavior?

      To err is human, but most research on supply chain management doesn't take psychological, functional, incentive-related, and other biases into account. HBS professors Rogelio Oliva and Noel Watson have devised their latest research to... View Details
      Keywords: by Sarah Jane Johnston
      • April 2001 (Revised March 2002)
      • Case

      Seagate Technology Buyout

      By: Gregor M. Andrade, Stuart C. Gilson and Todd C. Pulvino
      In March 2000, a group of private investors and senior managers were negotiating a deal to acquire the disk drive operations of Seagate Technology. The motivating factor for the buyout was the apparently anomalous market value of Seagate's equity: Seagate's equity... View Details
      Keywords: Valuation; Leveraged Buyouts; Financial Strategy; Computer Industry
      Related
      • July 1998 (Revised May 2005)
      • Case

      Anderson Steel Service, Inc.

      By: John A. Davis
      Explores the management of family and business issues and helps to identify a range of topics with which families in business wrestle. Describes a dilemma faced by sixty-eight-year-old Charles Anderson, the semi-retired founder of the company and the father of three... View Details
      Keywords: Entrepreneurship; Family Business; Problems and Challenges; Business or Company Management; Family and Family Relationships; Strategy; Steel Industry
      Related