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    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 17 Jul 2012
    • News

    How Emerging-Market Companies Should Expand

    • 05 Jul 2006
    • Working Paper Summaries

    Measuring Consumer and Competitive Impact with Elasticity Decompositions

    Keywords: by Thomas J. Steenburgh; Advertising
    • November 2017
    • Case

    The Digital Factory – Siemens: Electronic Works Amberg

    By: Rajiv Lal and Scott F. Johnson
    The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details
    Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany
    Related
    • 21 Aug 2013
    • Research & Ideas

    What Went Wrong at J.C. Penney?

    backfire. Sales last year fell 25 percent, resulting in a net loss of $985 million, and the blood-letting continued in quarterly results released this week. In a recent interview, Harvard Business School View Details
    Keywords: by Jim Aisner; Retail
    • 23 May 2011
    • News

    Winning in Emerging Markets: Spotting and Responding to Institutional Voids

    • Video

    HBS Studio Announcement

    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    responded in a 2002 press release. "We have not seen a business model that is financially viable in the long term in this arena. Online rental services are 'serving a niche market.' " Netflix, on the other hand, thought this... View Details

      Aticus Peterson

      Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

      • 08 Nov 2010
      • Research & Ideas

      How to Fix a Broken Marketplace

      An economic handyman of sorts, Alvin E. Roth fixes broken markets. As a Nobel Prize-winning pioneer in the field of market design, the Harvard Business School professor cofounded a kidney donation matching... View Details
      Keywords: by Carmen Nobel; Health
      • December 2011 (Revised October 2015)
      • Case

      Fonterra

      By: David E. Bell and Mary Shelman
      In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details
      Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia
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      • January – February 2011
      • Article

      Creating Shared Value

      By: Michael E. Porter and Mark R. Kramer
      The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details
      Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation
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      • August 2019 (Revised March 2023)
      • Case

      Rand Fishkin at Moz (A)

      By: Thomas R. Eisenmann
      In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
      Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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      • January 2008 (Revised April 2009)
      • Case

      Wyoff and China-LuQuan: Negotiating a Joint Venture (A)

      By: James K. Sebenius and Cheng (Jason) Qian
      Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking... View Details
      Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Style; Strategy; Chemical Industry; China; Pennsylvania
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      • 03 Dec 2016
      • News

      Facebook Live is reinventing the sales party

      • 06 Dec 2020
      • News

      Five Pricing Moves Companies Made in 2020, From Zoom to Peloton

      • 25 Apr 2014
      • Video

      Felicia Lipson - Making A Difference

      • 01 Nov 2018
      • News

      On Hold for 45 Minutes? It Might Be Your Secret Customer Score

        Jeffrey J. Bussgang

        General Partner, Flybridge Capital Partners

        Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

        Jeffrey J. Bussgang is a Senior... View Details

        • March 2010 (Revised June 2010)
        • Case

        Dassault Systemes

        By: Stefan H. Thomke and Daniela Beyersdorfer
        Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details
        Keywords: Business Model; Innovation and Invention; Product Development; Product Marketing; Technology Industry
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