Business Groups - Publications - Faculty & Research

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

group of jubilant colleagues commenting on what a great case it was. I remained silent, trying to figure out why my experience was so much worse. On my tenth attempt to teach the case, this time to a group... View Details

Keywords: by James Heskett; Education

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details

Keywords: by John Deighton and Leora Kornfeld

06 Dec 2013
Op-Ed

HBS Faculty Remember Nelson Mandela

[He has] created a monument more lasting than bronze And loftier than the pyramids' royal pile, One that no wasting rain, nor furious north wind Can destroy, nor the immeasurable succession of years and flight of time. (Book III. Ode 30) Several Harvard View Details

Keywords: by Nitin Nohria, Linda Hill, Rosabeth Moss Kanter & Gautam Mukunda

Career Coach

Claire DSilva

Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what... View Details

02 Apr 2021
Research & Ideas

Salary Negotiations: A Catch-22 for Women

The higher a woman rises through a company’s ranks, the more backlash she faces if she negotiates her salary assertively—a phenomenon that contributes to the wide gender gap in the C-suite, new research suggests. By analyzing data from more than 2,500 negotiators,... View Details

Keywords: by Kristen Senz

November 2012 (Revised July 2013)
Case

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong

Gerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had... View Details

Keywords: Corporate Accountability; Ethics; Crisis Management; Financial Crisis; Management Teams; Business and Government Relations; Financial Services Industry; United States

Citation

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17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

until she learns she can do so easily through Rover.com. “For marketplace businesses where new supply is possible, start with new supply,” he said. “That group is the easiest View Details

Keywords: by Carmen Nobel; Service

20 Oct 2015
First Look

October 20, 2015

William R., and Martin Mandorff Abstract—We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors.... View Details

Keywords: Sean Silverthorne

21 Mar 2018
Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

future, 50 percent of all tasks currently done by humans could be done by machine learning and artificial intelligence,” says Prithwiraj (Raj) Choudhury, assistant professor at Harvard Business School. Overall, that could translate into a... View Details

Keywords: by Michael Blanding; Technology; Information

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

November 2010 (Revised February 2013)
Supplement

Energy Security in Europe (B): The Southern Corridor

By: Rawi E. Abdelal and Sogomon Tarontsi

Nabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an... View Details

Keywords: Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Policy; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union

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05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive... View Details

Web

Terms of Use - Alumni

Help Terms of Use 14ms Harvard Business School has provided a suite of alumni services through its Alumni Website for the benefit of the HBS community. Services exclusive to the HBS community are protected by HBS Login and require a... View Details

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

configured as "traditional centers," familiar-looking branches that provided conventional banking services, though often supported by new technologies and redesigned processes. The group unveiled its first redesigned branch—a... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

Web

Jana Kierstead | About

Jana Kierstead Bio Jana Pompadur Kierstead is the Executive Director of the MBA and Doctoral Programs and External Relations at Harvard Business School. She brings over 25 years of experience to this role, with more than 20 years... View Details

Web

MOC Affiliate Network - Institute For Strategy And Competitiveness

microeconomic perspective. The MOC Affiliate Network The MOC Affiliate Network is a group of more than 100 educational institutions around the world that teach the MOC curriculum and collaborate in the area of competitiveness. The network... View Details

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

companies warranted in such a situation? Should what is often the business of governments be shifted to a group of business managers? If you were an advisor to the senior... View Details

Keywords: by James Heskett; Technology

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Too often, there's a huge gap between a company's overall business strategy and the way its salesforce operates in the field. In fact, says Frank V. Cespedes, articles and books about strategy rarely take sales into consideration at all.... View Details

Keywords: by Carmen Nobel

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