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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- Web
Business History - Faculty & Research
consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a... View Details
- Web
Networking Events - Recruiting
Hire Talent Networking Events Hire Talent Networking Events Post your event on our recruiting platform 12twenty to effectively connect with HBS students and build brand awareness. Successful events... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
coined the term “conspicuous consumption”) to television shows such as Lifestyles of the Rich and Famous. And if you didn’t actually have a life of leisure, you could pretend you did by buying increasingly... View Details
Keywords: by Michael Blanding
- Web
Marketing Awards & Honors - Faculty & Research
Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand... View Details
- Web
Virtual Job Search Teams - Alumni
cover in each session: Session 1: Introductions, Share Career & Life Criteria, and Your Marketing Plan Session 2: Positioning Statement & Branding Session 3: Informational Conversations & Energizing Your... View Details
- Web
Online Business Strategy Courses | HBS Online
Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done View Details
- Web
All Functions - Recruiting
Receiving $26k 51% Receiving Brand Management 1% $125k 25th Percentile Base $125k Median $133k 75th Percentile Base $40k 100% Receiving $13k 86% Receiving General Marketing <1% N/A N/A N/A Product Management 8% $143k 25th Percentile Base... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive... View Details
- 11 Oct 2023
- News
Soldier On
family, to live, to work, and to play. And so I tell everyone, I view the role of mayor as “I am the chief ambassador. I am the chief brand officer of my city.” The first thing... View Details
- Web
Online Business Essential Courses | HBS Online
online programs by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with... View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a... View Details
- 22 Jan 2016
- Blog Post
Case Protagonists at HBS
revitalizer of such watch brands as Blancpain, Tag Heuer, and Hublot, was my favorite protagonist by a longshot. He spoke about love and passion being the only two things you... View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports,... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was... View Details
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
intelligent choices of where they think their markets are, and how much money to spend at an early stage in order to insure that the brand is available in those markets. #4: Disclosing inventions without a... View Details
Keywords: by Staff
- Web
Business Insights Blog | HBS Online
Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and... View Details
- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality View Details
Keywords: April White
- 28 Oct 2022
- Blog Post
Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)
scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as well as new functional areas... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman