Publications
Publications
Show Results For
- All HBS Web
(118,361)
- Faculty Publications (2,170)
- January 2023
- Teaching Note
Israelis, Palestinians, and the Technology Bridge Between Them: A Work in Progress
By: Elie Ofek and Lia Weiner
Teaching Note for HBS Case No. 521-046. View Details
- 9 Aug 2023 - 12 Aug 2023
- Conference Presentation
[Invited Presentation]
- 13 Sep 2023 - 15 Sep 2023
- Conference Presentation
An Intrinsic Motivation for Self-Orientation
By: Julian De Freitas, C Colas, T Mills, Laurie Paul, L. A. Paul and T. D. Ullman
- 17 Nov 2023 - 20 Nov 2023
- Conference Presentation
Autopilot or Copilot? Label Mismarketing and Autonomous Vehicle Liability
By: Stuti Agarwal and Julian De Freitas
- 8 Sep 2023
- Conference Presentation
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, K. Uguralp, Z. Uguralp and Stefano Puntoni
- 2 Mar 2023 - 4 Mar 2023
- Conference Presentation
Ethical Risks of Autonomous Products: The Case of Mental Health Crises on AI Companion Applications
By: Julian De Freitas, K. Uguralp and Z. Oguz
- 2 Mar 2023 - 4 Mar 2023
- Conference Presentation
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
- 2 Mar 2023 - 4 Mar 2023
- Conference Presentation
Stigma Against AI Companion Applications
By: Julian De Freitas, A. Ragnhildstveit, K. Uguralp and Z. Oguz
- 26 Oct 2023 - 28 Oct 2023
- Conference Presentation
The Dark Side of Generative AI: Chatbots and Mental Health
By: Julian De Freitas, K Uguralp, Z Oguz and Stefano Puntoni
- December 2022
- Case
To Feed the Planet: Juan Luciano at ADM
By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
In December 2022, Juan Luciano, Chairman and CEO of agribusiness and nutrition giant ADM, considered the next phase of the historic company’s future. Beginning in 2011 when he joined as COO and moving into his tenure as CEO in 2015, Luciano led a transformation of ADM... View Details
Keywords: Agriculture; Leadership; Agribusiness; Acquisition; Business Units; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Capital; Cash; Cost of Capital; Cost Management; Profit; Food; Global Range; Innovation Strategy; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Risk Management; Organizational Culture; Organizational Structure; Strategic Planning; Risk and Uncertainty; Adaptation; Business Strategy; Corporate Strategy; Vertical Integration; Value Creation; Transformation; Agriculture and Agribusiness Industry; Energy Industry; United States; Chicago
- December 2022
- Case
The Magic of Marks & Spencer Food
By: David E. Bell, Natalie Kindred and Damien McLoughlin
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
- December 2022
- Article
I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure
By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits.
Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm
may rush an innovation to market in an attempt... View Details
- December 2022
- Article
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
By: Dominique Olié Lauga, Elie Ofek and Zsolt Katona
A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, the authors examine under what conditions firms will differentiate through product quality versus advertising intensity. Firms select quality in a first stage,... View Details
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details