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Design
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- 5 May 1999
- Conference Presentation
A Comparative Study of Product Development Process Design
By: Alan MacCormack
- March 1999 (Revised August 2005)
- Case
Pandesic: The Challenges of a New Business Venture (A)
By: Joseph L. Bower and Clark Gilbert
Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its... View Details
- winter 1999
- Article
The Design and Production of New Retirement Savings Products
By: Dwight B. Crane and Z. Bodie
- December 1998
- Article
The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances
By: Ranjay Gulati and Harbir Singh
- 4 Apr 1998
- Conference Presentation
Responding to Changing Customer Needs: The Design of a Flexible Development Process
By: Alan MacCormack
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
- February 1998
- Case
Lyondell Petrochemical Company
By: Jay W. Lorsch and Daniel P. Erikson
In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details
- 1998
- Article
Dominant Designs, Innovation Types and Organizational Outcomes
By: Michael Tushman and P. Murmann
- December 1997
- Case
Making the Grade (A)
By: Robert L. Simons
Focuses on the dilemma of a young professor at a graduate school of business. He must decide what final grade to give a student who has worked extremely hard, but he is constrained by the school's "forced curve" grading policy. Designed to explore the multiple purposes... View Details
- November–December 1997
- Article
Spark Innovation Through Empathic Design
By: D. A. Leonard and Jeffrey Rayport
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
- September 1995 (Revised October 1996)
- Case
Sunbeam Television (A)
By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
- August 1995 (Revised September 1995)
- Background Note
Designing and Managing the Information Age IT Architecture
The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
- August 1995 (Revised November 2000)
- Background Note
Designing and Managing the Information Age Organization
Managers and management theorists spent the majority of this century building and perfecting the hierarchy; however, if we believe the press, they now appear to be engaged in destroying it. While many proclaim the dawning of the "Information Age" organization and the... View Details
- August 1995 (Revised August 1995)
- Case
CIGNA Property and Casualty Reengineering (A)
By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin
Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details
- August 1995
- Teaching Note
Crown Equipment Corporation: Design Services Strategy TN
By: Gary P. Pisano
Teaching Note for (9-991-031) and (9-991-032). View Details
- August 1995 (Revised December 2006)
- Case
Stonehaven, Inc.
By: H. Kent Bowen and Ramchandran Jaikumar
Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details
- July 1995 (Revised August 1999)
- Teaching Note
Dore-Dore TN
By: Janice H. Hammond and Ananth Raman
Teaching Note for (9-692-028). View Details