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  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

with Asian manufacturers, built a small warehouse and fulfillment center, designed an innovative line of inflatable SUPs, and built an ecommerce website that sold boards and accessories to consumers. After the rising trend in interest for... View Details
Keywords: Dina Gerdeman
  • 29 Aug 2017
  • First Look

First Look at New Research and Ideas, August 29

highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 25 Nov 2014
  • First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
Keywords: by John Quelch; Advertising
  • 13 Aug 2024
  • Research & Ideas

Why Companies Shouldn't Delay Software Updates—Even After CrowdStrike's Flaw

severe vulnerabilities and 130 less severe vulnerabilities. Using data from Apache, the Internet Archive’s Wayback Machine, and other sources, the authors could track the server software used to host each organization’s website over... View Details
Keywords: by Jay Fitzgerald; Technology; Information Technology; Computer; Web Services
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

ProductivityDecreasing workplace transparency can increase productivity. When Privacy Protection Notices BackfireIt seems counterintuitive, but website privacy protection notices appear to discourage some shoppers from buying. Beware the... View Details
Keywords: by Sean Silverthorne
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

assistant professor of economics at the University of Michigan, demonstrate that adopting advanced pricing technology can allow a firm to seize an edge relative to its competitors. Algorithms that frequently update website prices based on... View Details
Keywords: by Kristen Senz; Retail
  • 08 Jan 2018
  • Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

missteps, an advisor with a record should raise a red flag. “It certainly warrants having a conversation.” (The researchers have also created a website around their findings: The Market for Financial Advisor Misconduct. See chart below.)... View Details
Keywords: by Michael Blanding; Financial Services
  • 28 Jul 2009
  • First Look

First Look: July 28

without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using a new dataset on View Details
Keywords: Martha Lagace
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

intermediaries for every intermediated transaction with a buyer, and they must cover those fees by raising prices for consumers." Online travel websites charge the airlines around $3 per flight segment, for example—or a total of $12 for a... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 10 Nov 2015
  • First Look

November 10, 2015

website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

deliver recommendations on what we should do socially. This will help us get off the mobile phone and actually meet up in the offline world. This way, Facebook will become less of a website to visit than an invisible conduit to the most... View Details
Keywords: by Mikolaj Piskorski
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

cross-border roaming), but it had also lowered the potential diversification benefits that many students highlighted as a key Celtel advantage when operating in Africa. Another LGV case centers on 2011 HBS alum Rebeca Minguela's model for Blink Booking, a View Details
Keywords: by Kim Girard; Education
  • 01 Aug 2012
  • What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

Arnott and Lillian Jing Wu, "The Winners Curse: Too Big to Succeed," Social Science Research Network, Organizations & Markets: Structures & Processes in Organization eJournal, Vol. 4, No. 54, July 17, 2012, website... View Details
Keywords: by James Heskett; Manufacturing; Financial Services
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Jeff Bussgang, general partner, Flybridge Capital Do you know how to get the most from your investors? Below, I have outlined the basic asks (table stakes) as well as suggestions for deeper asks. What to ask for Hiring Table stakes: Referrals and warm introductions... View Details
Keywords: by Julia Austin
  • 28 Jun 2016
  • First Look

June 28, 2016

Dinr's website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

biased. But the "pricing" section of the website advises that new hosts set rates with market demand in mind. For example, Airbnb tells new hosts they "may want to charge lower than average rates to attract travelers comparing your place... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 20 May 2014
  • First Look

First Look: May 20

channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads.... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2011
  • First Look

First Look: April 5

and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting... View Details
Keywords: Sean Silverthorne
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