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Show Results For
- All HBS Web
(906)
- People (1)
- News (233)
- Research (267)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
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- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
for the Securities and Exchange Commission to pass rules that would allow for crowdfunding investment on a large scale. Already, companies have dipped their toes into crowdfunding through websites such as Kickstarter, Indiegogo, and... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study by Uma R.... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which in the third quarter of 2012... View Details
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
finding homes for dogs and vice versa. The Wagaroo website describes the company as “a team of fun humans with years of dog experience and a desire to create a healthier, happier marketplace for matching dogs and people.” “We can help... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
between two of your friends," he says. "You get social credits with them, such that when you go and ask them for a favor later, they will do what you ask them to. And they will do it fast." American Express's OPEN Forum, a website where... View Details
Keywords: by Carmen Nobel
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
experience, but they’re not set up to gather the anecdotes from all of their staff in order to come up with generalizable insights. So, I thought, how can we bridge the gap between the insights that research is producing with the managers who we’re trying to learn from... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
paragraphs to Google, which, by 2001, already was the 15th largest website in the United States. Despite this traffic, Google’s ecosystem impact was still modest at the time. The company was still a year away from adopting the paid search... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
tracking our activities on the internet. Ads, Eich pointed out, can be blocked, but tracking is difficult to block. To decouple purchases and website subscriptions from credit card companies and user profiles, he envisions a browser with... View Details
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
limited. Friendster, the first website to resemble the social media outlets we have today, was still two years away from release in 2000. In contrast, Facebook currently has over 2 billion monthly users, more than a quarter of the... View Details
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
that was higher than consumers’ expectations. Immediately after receiving the quote, some callers queried whether the repair business would be willing to match the expected price published by the online automotive repair website... View Details
- 19 Nov 2013
- First Look
First Look: November 19
for this trend is that citizens may be unaware of both the services provided by government and the impact of those services on their lives. In an experiment, Boston-area residents interacted with a website that visualizes both service... View Details
Keywords: Sean Silverthorne
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
As the quantity of online content continues to proliferate—from cute cat videos to policy experts blogging on the Middle East—the consumer's expectation that online content should be free becomes more entrenched. To make money, websites... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
what's being done and allowing them to see it for themselves," says Buell. "Moving from the 'base case' where we just show statistics to a transparent version of the website that shows the problems that are being addressed,... View Details
Keywords: by Michael Blanding
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
updating the books with a new one titled The Ownership Quotient. In it, we highlight organizations like Harrah's Entertainment, Rackspace Managed Hosting (a Website hosting service), Baptist Health Care, and Wegmans (a regional grocery... View Details
Keywords: by Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today websites such as Facebook,... View Details
Keywords: Sean Silverthorne
- 14 Aug 2012
- First Look
First Look: August 14
of corruption. But after initial successes-buoyed by visibility generated from mass street protests against corruption in 2011-traffic to the website has slowed. The question before spouses, ex-bankers, and ipaidabribe.com co-founders... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
weeks after students took an exam last summer, HBX leaders found a website selling the test questions. It seemed a daunting task to think about devising an endless list of new questions, so now instructors are crowdsourcing by asking... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real online... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
opportunity, says Teixeira. "A second screen can be a competitor, but it can also be a collaborator," says Teixeira. After all, if consumers already have their smartphones or laptops in hand, it only takes a few clicks to visit an advertiser's View Details