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Show Results For
- All HBS Web
(5,681)
- News (95)
- Research (5,412)
- Events (1)
- Multimedia (5)
- Faculty Publications (4,584)
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- October 2008
- Article
Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior
By: Joshua D. Margolis and Andrew Molinsky
We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details
Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare
Margolis, Joshua D., and Andrew Molinsky. "Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior." Academy of Management Journal 51, no. 5 (October 2008): 847–872. (Winner of Academy of Management. Outstanding Publication in Organizational Behavior Award presented by Academy of Management.)
- 2015
- Working Paper
Thick as Thieves? Dishonest Behavior and Egocentric Social Networks
By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino
People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details
Lee, Jooa Julia, Dong-Kyun Im, Bidhan Parmar, and Francesca Gino. "Thick as Thieves? Dishonest Behavior and Egocentric Social Networks." Harvard Business School Working Paper, No. 15-064, February 2015.
- 2024
- Working Paper
Social Movements and Public Opinion in the United States
By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details
Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
- May–June 2023
- Article
Unmasking Behaviors During the Pandemic with Video Analytics
By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details
Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
- Article
Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior
By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely
Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details
Mann, Heather E., Ximena Garcia-Rada, Daniel Houser, and Dan Ariely. "Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior." PLoS ONE 9, no. 10 (October 2014).
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 2009
- Other Unpublished Work
When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia
This study examines the social mechanisms reinforcing participant commitment to collaborative work. Previous literature largely fails to acknowledge the wider context of individual workplace commitments, or suggests that multiple concurrent work and life commitments... View Details
Keywords: Social and Collaborative Networks
- June 2016
- Article
Social and Spatial Clustering of People at Humanity's Largest Gathering
By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela
Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of... View Details
Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela. "Social and Spatial Clustering of People at Humanity's Largest Gathering." PLoS ONE 11, no. 6 (June 2016).
- Article
Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
By: Sonya Grier and Rohit Deshpandé
Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38, no. 2 (May 2001): 216–224.
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- 10 Jan 2023
- Research & Ideas
How to Live Happier in 2023: Diversify Your Social Circle
The classic advice to investors is to diversify—put wealth into a combination of assets. Perhaps some cash goes into mutual funds, some in blue chips, and a little in growth stocks, spreading out risk as well as opportunity. What if people thought about investments in... View Details
Keywords: by Michael Blanding
- March 2017
- Article
Why Do We Hate Hypocrites? Evidence for a Theory of False Signaling
By: Jillian J. Jordan, Roseanna Sommers, Paul Bloom and David G. Rand
Why do people judge hypocrites, who condemn immoral behaviors that they in fact engage in, so negatively? We propose that hypocrites are disliked because their condemnation sends a false signal about their personal conduct, deceptively suggesting that they behave... View Details
Keywords: Moral Psychology; Condemnation; Vignettes; Deception; Social Signaling; Open Data; Open Materials; Moral Sensibility; Behavior; Perception
Jordan, Jillian J., Roseanna Sommers, Paul Bloom, and David G. Rand. "Why Do We Hate Hypocrites? Evidence for a Theory of False Signaling." Psychological Science 28, no. 3 (March 2017): 356–368.
- April–May 2012
- Article
Resources or Power? Implications of Social Networks on Compensation and Firm Performance
By: Joanne Horton, Yuval Millo and George Serafeim
Using a sample of 4,278 listed UK firms, we construct a social network of directorship-interlocks that comprises 31,495 directors. We use social capital theory and techniques developed in social network analysis to measure a director's connectedness and investigate... View Details
Keywords: Power and Influence; Social and Collaborative Networks; Compensation and Benefits; Performance; Relationships; Resource Allocation; United Kingdom
Horton, Joanne, Yuval Millo, and George Serafeim. "Resources or Power? Implications of Social Networks on Compensation and Firm Performance." Journal of Business Finance & Accounting 39, nos. 3-4 (April–May 2012): 399–426.
- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
- February 2022
- Article
How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance
By: Tsedal Neeley and Sebastian Reiche
We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues
Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
- 2003
- Book Review
A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations
By: Dolly Chugh and Max Bazerman
Chugh, Dolly, and Max Bazerman. "A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations." Contemporary Psychology 48 (2003): 426–429.
- February 2007
- Article
Universal Dimensions of Social Cognition: Warmth, then Competence.
By: S.T. Fiske, A.J.C. Cuddy and P. Glick
Fiske, S.T., A.J.C. Cuddy, and P. Glick. "Universal Dimensions of Social Cognition: Warmth, then Competence." Trends in Cognitive Sciences 11, no. 2 (February 2007): 77–83.
- Article
Pseudo-Set Framing
By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton
Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details
Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior
Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton. "Pseudo-Set Framing." Journal of Experimental Psychology: General 146, no. 10 (October 2017): 1460–1477.
- October 2020 (Revised March 2022)
- Supplement
The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)
By: Ashley V. Whillans and Shibeal O'Flaherty
This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details
Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom
Whillans, Ashley V., and Shibeal O'Flaherty. "The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)." Harvard Business School Supplement 921-022, October 2020. (Revised March 2022.)