social media - Publications - Faculty & Research

13 May 2025
News

If I Knew Then

Jeremy Grantham: Well, I feel a bit of a hypocrite because I didn’t really take my own advice. I went out to do something that sounded like fun, which is pretty shallow, and it didn’t have an enormous amount of social redeeming feature,... View Details

Keywords: challenges; failure; advice; experience

04 Sep 2019
News

In My Humble Opinion: Status Update

employees to more than 1,000, while its community of users expanded from 300 million to more than a billion. Despite the big-picture scope and pace of her latest role, Levine still finds time to enjoy the small, user-generated moments that pop up in View Details

Keywords: Julia Hanna

01 Jun 2003
News

Respond to a Worthy Cause

Respond and Respond II, and Sonya Brown and Michelle Dietz (both MBA ’02). After the success of the first CD, last year Devereaux asked the HBS Entertainment & Media Club for help writing a business plan. “The idea was to broaden the... View Details

Keywords: Michael Watkins; Arts, Entertainment

22 Apr 2021
News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

moderator David Harris (MBA 1984), talked about addressing the complexities of hunger during COVID-19 with panelists Ajay Relan, founder of #HashtagLunchbag, an effort to feed the homeless and hungry through social View Details

Keywords: Margie Kelley

01 Jun 2015
News

Feedback

Impression Re: John Whitehead (MBA 1947) [Whitehead’s] work with the Social Enterprise Initiative was a game changer at HBS. He not only lent his stature to the project but also worked with SEI over the years to make it more useful to... View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

extremes. Wineries of the Sierra Foothills: Risk-Takers & Rule-Breakers by Barbara Keck (MBA 1976) (Range of Light Media Group) The Sierra foothills are the largest wine region in America, covering ten California counties that are best... View Details

25 Feb 2020
News

Turning Point: Network Effects

allowances for vitamins and exercise, we should have requirements for healthy levels of engagement and community involvement. Social media makes it harder to detect how people are really feeling, and there’s... View Details

Keywords: Bruce Shuttleworth (MBA 1997)

02 Jun 2015
News

Pointing the Way to a Better World

multiple proven approaches—through charities, social enterprises, philanthropy, and public policy, and perhaps most critically, the efforts of individuals. “I think Half the Sky and A Path Appears have both had quite an impact,” she says.... View Details

Keywords: Margie Kelley

01 Dec 2011
News

Attn: Alumni Entrepreneurs

In February, for the third annual Alumni New Venture Contest, HBS clubs worldwide will judge business plans from teams led by HBS alumni. Regional winners will participate in educational, mentoring, networking, and media sessions at the... View Details

Keywords: contests

25 Aug 2014
News

Gerald Chertavian, MBA 1992

Since founding Year Up in 2000, Gerald Chertavian has steadily grown the endeavor from its initial class of 22 students. The nonprofit now operates in 12 cities across the United States, employs 400, and has an annual budget of $70 million. While those numbers—as well... View Details

Keywords: Susan Young

07 Sep 2021
News

My Pandemic Pivot

Illustration by Mattes - Getty Images The pandemic has had deep and global impacts, driving change in almost every field and industry. These transformations have been personal, too, and the Bulletin used our social View Details

24 Apr 2014
News

Using technology to create a platform for discussion

Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association, Leung used View Details

19 Aug 2016
News

Using Technology to Help Reclaim Lives from Addiction

“Lionrock is my revenge against addiction,” says Peter Loeb (MBA 1991), cofounder and chief executive of Lionrock Recovery, the largest online addiction recovery program in the US and Canada. “This venture is part of my healing.” A seasoned business innovator with... View Details

25 Aug 2022
News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

01 Dec 2018
News

3-Minute Briefing: Jeffrey Dunn (MBA 1981)

later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details

Keywords: April White

01 Dec 2014
News

Making Big Data Fashionable

styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

11 Jan 2018
News

Taking the High Road

James Cash is the James E. Robison Professor of Business Administration, Emeritus. In this interview, he advocates for patience and understanding in a world of instantaneous media and rapid-fire social and... View Details

01 Jun 2000
News

Students and Business Leaders Look to Africa's Future

featured speakers. Panel discussions focused on topics such as information technology, financial services, agribusiness, media and communication, infrastructure development, and social enterprise. View Details

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

31 Mar 2022
News

A Community Hunger Solution with Global Ambitions

occur often enough to reach as many mouths as possible. He designed the organization like a startup, built to scale, with chapters of “Robins” around the world who team up with restaurants and other organizations in their local cities and communities. Marketing is... View Details

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