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(4,938)
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- News (1,017)
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- Faculty Publications (1,739)
Show Results For
- All HBS Web
(4,938)
- People (21)
- News (1,017)
- Research (2,802)
- Events (18)
- Multimedia (33)
- Faculty Publications (1,739)
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- Research Summary
Reforming Social Science
By: Max H. Bazerman
Social science research affects all of us. When researchers learned organ donation rates are higher in countries where human organs are automatically available for donation unless you specifically “opt-out” of the system, as opposed to countries like the U.S., where... View Details
- June 2011
- Background Note
It's a Social World
By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
- Web
Providing Scholarships for Impact on a Sector | Social Enterprise | Harvard Business School
Providing Scholarships for Impact on a Sector In debating how to approach its support of nonprofit leaders to attend HBS executive education programs, the Harvard Club of Australia–Victoria decided the best strategy was to make an View Details
- 24 Apr 2009
- Working Paper Summaries
Corporate Social Entrepreneurship
Keywords: by James E. Austin & Ezequiel Reficco
- Article
Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm
By: Takao Kato and Pian Shu
We study the impact of social identity on worker competition by exploiting the well-documented social divide between urban resident workers and rural migrant workers in urban Chinese firms. We analyze data on weekly output, individual characteristics, and coworker... View Details
Keywords: Social Identity; Coworker Effect; Productivity; Relative Performance Incentive; Intergroup Competition; Competition; Groups and Teams; Performance Productivity; Identity
Kato, Takao, and Pian Shu. "Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm." Journal of Economic Behavior & Organization 131, part A (November 2016): 37–50.
- Article
Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties
By: Sharique Hasan and Rembrand Koning
Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
- 13 Aug 2021
- Research & Ideas
Managers, Here’s How to Bond with New Hires Remotely
onboarding more permanent talent remotely. "It’s a phenomenon that is catching on." “Our results are encouraging, as they suggest that opportunities for brief informal and synchronous interactions with senior members can enhance a new employee’s View Details
Keywords: by Lane Lambert
- Teaching Interest
Social Entrepreneurship and Innovation
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation. Social... View Details
- 2007
- Book
Entrepreneurship in the Social Sector
"Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to... View Details
Wei-Skillern, Jane, James Austin, Herman Leonard, and Howard Stevenson. Entrepreneurship in the Social Sector. SAGE Publications, 2007.
- Teaching Interest
Overview
I am currently teaching Social Entrepreneurship and Systems Change (SESC) as a 2nd year Elective Course. The premise of the course is that social entrepreneurs don’t just build organizations, they change systems. The course explores the frameworks, tools, mindsets,... View Details
- July 2020
- Supplement
Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted... View Details
Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry
Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Supplement 321-015, July 2020.
- 09 Feb 2007
- Working Paper Summaries
Do Corporate Social Responsibility Ratings Predict Corporate Social Performance?
- 01 Sep 2016
- News
Charting Alumni Impact
The impact of an educational institution is often measured anecdotally, using the achievements of its alumni. In late 2015, Harvard released the results of the inaugural University-wide research study to quantify the “economic and View Details
Keywords: Dan Morrell
- March 13, 2013
- Blog Post
Let's Be Realistic About Measuring Impact
By: Alnoor Ebrahim
"Measure impact" has become a mantra for creating social change. Claims about making a difference are no longer sufficient; evidence of how much difference you're making is now required. We should applaud this trend, because results are sometimes ambiguous and claims... View Details
Keywords: Corporate Social Responsibility and Impact; Social Entrepreneurship; Performance Evaluation
Ebrahim, Alnoor. "Let's Be Realistic About Measuring Impact." Harvard Business Review Blogs (March 13, 2013). http://blogs.hbr.org/hbsfaculty/2013/03/lets-be-realistic-about-measur.html.
- October 2023
- Case
Prime Coalition: Estimating Climate Impact
A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details
Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise
Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Amram Migdal. "Prime Coalition: Estimating Climate Impact." Harvard Business School Case 824-119, October 2023.