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  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

primarily on American history, but increasingly moved into global business history. In his 70s and 80s, he still kept learning, kept writing about ever broader areas of the world. His curiosity and longevity were simply amazing. Walter A. Friedman Walter A. Friedman is... View Details
Keywords: by Sean Silverthorne
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

has to retail shopping. Amitabh Chandra is the Henry and Allison McCance Professor of Business Administration and faculty chair of the M.S./M.B.A. program in life sciences at Harvard Business School. He is also Ethel Zimmerman Wiener Professor of Public Policy and... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 07 Feb 2012
  • First Look

First Look: February 7

year. Using Internet Data for Economic Research Author:Benjamin G. Edelman Publication:Journal of Economic Perspectives (forthcoming) Abstract The data used by economists can be broadly divided into two categories. First, structured... View Details
Keywords: Sean Silverthorne
  • September 2012 (Revised November 2014)
  • Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred
How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States
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  • 30 Aug 2016
  • First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508036 Michael Fernandes at Nicholas Piramal Harvard Business School Case 408-001 Michael Fernandes, the Director of Custom Manufacturing Operations at the View Details
Keywords: Sean Silverthorne
  • November 2007
  • Case

Antegren: A Beacon of Hope

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann
The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion... View Details
Keywords: Demand and Consumers; Leadership; Ethics; Corporate Social Responsibility and Impact; Decision Choices and Conditions; Crisis Management; Health Testing and Trials; Pharmaceutical Industry; Pharmaceutical Industry
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  • November 2002
  • Compilation

Four Principles of Biomedical Ethics: Definitions and Examples

By: Sandra J. Sucher
Introduces four principles of biomedical ethics, excerpted from Principles of Biomedical Ethics, Tom L. Beauchamp and James F. Childress (Oxford University Press, 2001). The principles provide a conceptual framework for the analysis and resolution of moral problems... View Details
Keywords: Framework; Moral Sensibility; Health Care and Treatment; Distribution; Problems and Challenges; Research; Emotions; Management Analysis, Tools, and Techniques; Pharmaceutical Industry; Pharmaceutical Industry
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  • 05 Aug 2014
  • First Look

First Look: August 5

  Publications August 2014 Journal of Experimental Psychology: General Emodiversity and the Emotional Ecosystem By: Quoidbach, Jordi, June Gruber, Moïra Mikolajczak, Alexsandr Kogan, Ilios Kotsou, and Michael I. Norton Abstract—Bridging psychological View Details
Keywords: Sean Silverthorne
  • 08 Feb 2000
  • Research & Ideas

Building Effective R&D Capabilities Abroad

"Building Effective R&D Capabilities Abroad," Walter Kuemmerle looks at changes in the research & development function in the global economy. A centralized R&D approach will no longer suffice, says Kuemmerle, for two... View Details
Keywords: by Walter Kuemmerle
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew the consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments.... View Details
Keywords: Martha Lagace
  • January–February 2023
  • Article

Data-Driven COVID-19 Vaccine Development for Janssen

By: Dimitris Bertsimas, Michael Lingzhi Li, Xinggang Liu, Jennings Xu and Najat Khan
The COVID-19 pandemic has spurred extensive vaccine research worldwide. One crucial part of vaccine development is the phase III clinical trial that assesses the vaccine for safety and efficacy in the prevention of COVID-19. In this work, we enumerate the first... View Details
Keywords: COVID-19; Health Testing and Trials; Forecasting and Prediction; AI and Machine Learning; Research; Pharmaceutical Industry
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  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

multiple research projects and field observations to analyze problems facing the United States in recent years and to create an agenda for renewing American strengths through returning to core American principles—but in new ways suitable... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

critical action phase. We draw on the research on behavioral forecasting, ethical fading, and cognitive distortions to gain insight into the forces driving these faulty perceptions and, noting how these misperceptions can lead to... View Details
Keywords: Martha Lagace
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

to exit direct stockholding if their stock portfolios have performed well; but these relationships are much weaker for mutual funds, a pattern which is consistent with previous research on the disposition effect among direct stockholders... View Details
Keywords: Martha Lagace
  • 22 Oct 2013
  • First Look

First Look: October 22

expenditures on teammates lead to better performance in both sports teams in Canada and pharmaceutical sales teams in Belgium. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

and Use of a New Accounting System Authors:Narayanan, V.G., Ranjani Krishnan, and Jamshed J. Mistry Publication:Journal of Management Accounting Research Abstract This study examines the attitudes, use, and acceptance of a new accounting... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

diplomacy, are not innate talents but can be learned. It lists problems that research has shown often occur in the process of seeking or giving advice, including being overconfident about one's own perspective, failing to seek advice from... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

particularly in the vaccine space, had begun to attract the attention of much larger pharmaceutical companies. While there was much appeal to working with these companies, these relationships could also challenge Crucell's independence.... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to... View Details
Keywords: Martha Lagace

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