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- All HBS Web
(884)
- People (2)
- News (197)
- Research (485)
- Multimedia (12)
- Faculty Publications (306)
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- 01 Jun 2020
- News
Meal Plan
packaging and branding, right down to the person who brings it to you. Domino’s is a special, purpose-built machine for pizza delivery, and it’s a damn good machine for that price point and product. The brands that focus on takeout and... View Details
- 01 Mar 2006
- News
The Producers
article see a project through from start to finish. They find a story and package it with any combination of a writer, director, or star before pitching it to investors or one of the big studios. If they’re successful in assembling... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
and that Professor Milt Brown, head of marketing, ordered me back to the equivalent of boot camp—teaching first year marketing—led by Professor Walt Salmon. Brown explained that “Walt will teach you some marketing,” and so he did, although it seemed rather heavily... View Details
- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young
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