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Show Results For
- All HBS Web
(470)
- News (157)
- Research (178)
- Events (4)
- Multimedia (6)
- Faculty Publications (66)
- 10 Nov 2009
- First Look
First Look: Nov. 10
their appeal and bundles offered by producers with a strong reputation suffer less from the negative impact of the shift to mixed bundling in online channels. What Would Peter Say? The Continuing Relevance of the Drucker Perspective... View Details
Keywords: Martha Lagace
- Web
2023 Reunion Presentations - Alumni
circumstances may be, and getting there is an art and a science. In this session, Professor Brooks will discuss his latest research on happiness, dispel the myths about finding unrealistic perfect bliss, and share ways to improve your life right now by making finding... View Details
- Web
HBS - The year in Review
cities such as Tulsa, OK and Columbus, OH. Smaller group sizes allowed for faster implementation of change and gave students transferrable concepts and skills to leverage throughout their careers. FIELD Immersion Press Release Synergies Across Executive Education & HBS... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- 21 Sep 2016
- HBS Seminar
Catherine Tucker, MIT Sloan School of Management
- Web
Privacy Notice | About
website constitutes acceptance of such terms. Information you submit Certain transactions in which you choose to engage on the Sites will require your submission of identifiers, including, but not limited to, news feed requests, brochure or View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops... View Details
- Web
Policies, Rules & Guidelines | About
In an effort to maintain a safe campus HBS has developed a plan for campus use micromobility devices and motorized bicycles. Non-Discrimination It is the strong and consistent policy of the Harvard Business School to treat all members of our community with respect.... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
And, in a video tutorial on YouTube, in which Hughes starts with a scrubbed-clean face (revealing some of the same splotchy spots many of us worry about), she demonstrates how she applies layer after layer of creams and cosmetics to... View Details
- Web
HBS - The year in Review
Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on Alumni Achievement Awards CLIMB... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
- October 2007
- Article
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
- Web
Career Networking - Alumni
about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our... View Details
Keywords: Sean Silverthorne
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
- Web
Winners & Runners-Up | New Venture Competition
Winners & Runners-Up 2024 Winners Play Crop Diagnostix: Dubilier Grand Prize Winner, Student Business Track, 2024 New Venture Competition video Play Video duration: 1:31 2024 New Venture Competition Winner,... View Details
- Web
Resources - Christensen Center for Teaching & Learning
case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details
- 05 Dec 2022
- Research & Ideas
5 Companies Where Employees Move Up the Ladder Fast
colleagues looked at data on 3 million employees who began working at Fortune 250 companies between 2017 and 2021, as well as the job requirements of more than 40 million online job postings. They focused on roles like office manager or... View Details
Keywords: by Pamela Reynolds
- Web
Skydeck - Alumni
better prepare for the future fan Keeping the Beat Artist and activist Madame Gandhi (MBA 2015) on writing music in quarantine and migrating musical events online Effective Communication in the Age of Zoom Interpersonal communication... View Details