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Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

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November 15, 2004
Article

New Avenues to Growth

By: Clayton M. Christensen and Scott D. Anthony

Keywords: Growth and Development

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1991
Chapter

A New Entrepreneurial Paradigm

By: H. H. Stevenson and J. C. Jarillo-Mossi

Keywords: Entrepreneurship

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16 Mar 2004
Other Presentation

UK Competitiveness: Entering a New Stage

By: Christian H.M. Ketels

This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2003,... View Details

Keywords: Economics; Growth and Development; United Kingdom

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April 1999
Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges

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November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

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September 2003 (Revised May 2004)
Case

New Partnership for Africa's Development, The

By: Laura Alfaro, Debora L. Spar and Cate Reavis

In a world context of international institutions such as the World Trade Organization and the International Monetary Fund and their interaction with developing countries, this case looks at an African development initiative to address its own problems: The New Economic... View Details

Keywords: Development Economics; Developing Countries and Economies; International Finance; Investment; Poverty; Africa

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Article

The New Business Cosmopolitans

By: R. M. Kanter

Keywords: Business Ventures

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March 2012
Case

New England Apple Slices

By: Deishin Lee and James Weber

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September 8, 2009
Article

The New Governance Paradigm

By: Nathaniel Foote and Michael Beer

Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in... View Details