Publications

Educators

January 2007
Case

Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart

By: James K. Sebenius and Ellen Knebel

Describes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding... View Details

Keywords: Marketing; Negotiation; Distribution Channels; Partners and Partnerships; Sales

Educators

14 Dec 2015
News

What Happens When Zambian Schoolgirls Receive Negotiation Training

March 1984
Supplement

Doug Heath Negotiations (B)

By: Paul A. Vatter

April 1980 (Revised July 1986)
Case

1979 Automobile Negotiations (A)

September 1983 (Revised April 1984)
Case

1982 Automobile Negotiations (B)

September 1983 (Revised April 1984)
Case

1982 Automobile Negotiations (A)

01 Jan 2021
News

Negotiating Your Next Job

October 2019 (Revised January 2020)
Case

John Branca: Negotiating Michael Jackson's Thriller (A)

By: James K. Sebenius and Alex Green

John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom. View Details

Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment

Educators

26 Sep 2007
Sharpening Your Skills

Sharpening Your Skills: Negotiation

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can I negotiate more skillfully and confidently? How can I View Details

August 2008 (Revised April 2012)
Supplement

Real Property Negotiation Game (B): Seller, Raleigh Commons

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. The seller case,... View Details

Keywords: Negotiation; Property; Price; Sales; Market Transactions; Real Estate Industry; Raleigh

March 1984
Supplement

Doug Heath Negotiations (C)

By: Paul A. Vatter

April 1980 (Revised March 1987)
Supplement

1979 Automobile Negotiations (B)

March 24, 2014
Article

Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran

By: James K. Sebenius

While the Obama team deserves high marks for launching the interim talks, its approach doesn't sell the upside of a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters—a necessary condition for success if there is an... View Details

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December 2001
Background Note

A Note on Critical Moments in Negotiation

By: Michael A. Wheeler and Gillian Morris

This case provides an introduction to the wide field of literature that addresses the presence of critical moments--moments that fundamentally can change the negotiation. Critical moments have been examined by a range of theorists and scientists, from mathematicians to... View Details

Keywords: Negotiation Tactics; Decision Choices and Conditions; Change; Negotiation Process; Body of Literature