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-
All HBS Web
(18,491)
- People (25)
- News (3,321)
- Research (12,327)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
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- April 2021
- Background Note
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By: Elie Ofek, Olivier Toubia and Didier Toubia
Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts...
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Keywords:
Market Entry;
New Product Management;
Targeting;
Disruptive Innovation;
Market Entry and Exit;
Entrepreneurship;
Product;
Management;
Innovation Strategy;
Technology
Ofek, Elie, Olivier Toubia, and Didier Toubia. "HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market." Harvard Business School Background Note 521-104, April 2021.
- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical...
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Keywords:
Entrepreneurship;
Government and Politics;
Goals and Objectives;
Marketing Strategy;
Partners and Partnerships;
Value Creation;
New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- 2010
- Working Paper
The Job Market for New Economists: A Market Design Perspective
By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job...
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Keywords:
Cost Management;
Information;
Surveys;
Jobs and Positions;
Job Interviews;
Job Search;
Emerging Markets;
Digital Platforms;
Service Operations;
Internet and the Web
Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
- February 2007 (Revised June 2007)
- Background Note
Brazilian Real Estate Market
By: Nicolas P. Retsinas and Luke Ingles
From the late 1990s to 2004, Brazil had a reputation as a burgeoning market for foreign investment across many asset classes. Classified as one of the top emerging markets by Goldman Sachs' BRIC (Brazil, Russia, India, and China) Reports, the country has exhibited...
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- Teaching Interest
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- September 1981 (Revised July 1987)
- Background Note
Glossary of Marketing Terms
Provides definitions of marketing terms.
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Keywords:
Marketing
Tedlow, Richard S. "Glossary of Marketing Terms." Harvard Business School Background Note 582-044, September 1981. (Revised July 1987.)
- 2008
- Chapter
Matching and Market Design
By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez
Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix...
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- 2021
- Working Paper
Hunting for Talent: Firm-Driven Labor Market Search in the United States
By: Rembrand Koning, Sharique Hasan and Ines Black
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages...
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Keywords:
Hiring;
Referrals;
Outbound Recruiting;
Labor Markets;
Selection and Staffing;
Networks;
Recruitment;
Strategy;
United States
Koning, Rembrand, Sharique Hasan, and Ines Black. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
- 2001
- Chapter
Market Research
Steenburgh, Thomas J., and Dick R. Wittink. "Market Research." In International Encyclopedia of Social and Behavioral Sciences, edited by N. J. Smelser and P. B. Baltes. Elsevier Science, 2001.
- 2003
- Class Lecture
Entrepreneurial Marketing
Lassiter, Joseph B., III. "Entrepreneurial Marketing." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4473C.)
- 1987
- Dictionary Entry
Producers' Market
By: Robert G. Eccles Jr. and Harrison C. White
Keywords:
Supply and Industry
- January 2024
- Case
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,...
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Keywords:
Business Model;
Growth and Development Strategy;
Brands and Branding;
Strategic Planning;
Sales;
Business Strategy;
Expansion;
Retail Industry;
United States;
Arizona
Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more...
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Keywords:
Price;
Growth and Development Strategy;
Brands and Branding;
Distribution;
Luxury;
Food and Beverage Industry;
France
Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
- 2023
- Working Paper
Market Design and Maintenance
By: Alvin E. Roth
Because no marketplace operates in isolation from the larger world, marketplace designs may need to adapt to changes in the larger environments. I discuss such changes in connection with the labor markets for new doctors, new Ph.D. economists, and for kidney exchange...
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Keywords:
Market Design
Roth, Alvin E. "Market Design and Maintenance." NBER Working Paper Series, No. 31947, December 2023.
- Article
Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage
By: Felix Oberholzer-Gee and Dennis Yao
Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The...
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Keywords:
Integrated Strategy;
Nonmarket Strategy;
Market Imperfections;
Strategy;
Competitive Advantage;
Governing Rules, Regulations, and Reforms
Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the Institutional Environment edited by Gautam Ahuja, Laurence Capron, Michael Lenox, and Dennis A. Yao. Strategy Science 3, no. 2 (June 2018): 463–480.
- January–February 2023
- Article
External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures
By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward...
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Keywords:
Market Positioning;
Professionalization;
Scaling;
Entrepreneurship;
Strategy;
Business Startups;
Growth and Development;
Organizational Structure
DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
- July 1997
- Teaching Note
First Year Marketing Module Summary: Evolution of Marketing TN
By: John A. Deighton
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some...
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- April 1996 (Revised December 2011)
- Background Note
Responding to Market Failures
Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies.
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Dees, J. Gregory. "Responding to Market Failures." Harvard Business School Background Note 396-344, April 1996. (Revised December 2011.)
- January 2012 (Revised March 2014)
- Module Note
Managers and Market Capitalism
By: Rebecca Henderson and Karthik Ramanna
The last thirty years have seen the widespread embrace of market capitalism as not only a highly efficient form of economic organization but also as one that best meets the diversity of human preferences. In large, complex societies, an increasing body of theoretical...
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Henderson, Rebecca, and Karthik Ramanna. "Managers and Market Capitalism." Harvard Business School Module Note 112-043, January 2012. (Revised March 2014.)