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Show Results For
- All HBS Web
(18,436)
- People (25)
- News (3,476)
- Research (12,666)
- Events (105)
- Multimedia (294)
- Faculty Publications (10,572)
- Research Summary
Drivers of market entry
In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details
- Research Summary
Relationship Marketing Practice
Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details
- April 2021
- Background Note
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By: Elie Ofek, Olivier Toubia and Didier Toubia
Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts... View Details
Keywords: Market Entry; New Product Management; Targeting; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Product; Management; Innovation Strategy; Technology
Ofek, Elie, Olivier Toubia, and Didier Toubia. "HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market." Harvard Business School Background Note 521-104, April 2021.
- September 2002 (Revised March 2003)
- Background Note
Managing Markets Module Note
By: Das Narayandas
Provides an overview of the managing markets module in the Business Marketing course taught at HBS. View Details
Narayandas, Das. "Managing Markets Module Note." Harvard Business School Background Note 503-029, September 2002. (Revised March 2003.)
- December 2009
- Supplement
TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- May 2018
- Article
Selection and Market Reallocation: Productivity Gains from Multinational Production
By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- Article
Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach
By: K. A. Froot and Jeremy Stein
Keywords: Corporate Finance; Market Imperfections; Foreign Direct Investment; Markets; Financial Instruments; Asset Pricing
Froot, K. A., and Jeremy Stein. "Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach." Quarterly Journal of Economics 106, no. 4 (November 1991): 1191–1217. (Revised from NBER Working Paper No. 2914, March 1989.)
- 2024
- Working Paper
Displacement or Complementarity? The Labor Market Impact of Generative AI
By: Wilbur Xinyuan Chen, Suraj Srinivasan and Saleh Zakerinia
Generative AI is poised to reshape the labor market, affecting cognitive and white-collar occupations in ways distinct from past technological revolutions. This study examines whether generative AI displaces workers or augments their jobs by analyzing labor demand and... View Details
Keywords: Generative Ai; Labor Market; Automation And Augmentation; Labor; AI and Machine Learning; Competency and Skills
Chen, Wilbur Xinyuan, Suraj Srinivasan, and Saleh Zakerinia. "Displacement or Complementarity? The Labor Market Impact of Generative AI." Harvard Business School Working Paper, No. 25-039, December 2024.
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords: by Rebecca Henderson & Karthik Ramanna
- 2016
- Book
Strategy Beyond Markets
By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details
Keywords: Strategy
Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh, eds. Strategy Beyond Markets. Vol. 34, Advances in Strategic Management. Emerald Group Publishing, 2016.
- 21 Jul 2009
- News
Marketing Pose
- Fast Answer
Market Perspectives
Where can I find resources for my paper or project? Sources for U.S. Economic Data Economic Reports Literature and article resources: Academic Search Premier - a multi-disciplinary database that provides access to full text material from over 8,000 journals. ... View Details
- 18 Nov 2024
- Video
Interdisciplinary Research in Marketing
- November 2006 (Revised December 2012)
- Background Note
Strategies Beyond the Market
By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details