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March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Green Technology Industry; Entertainment and Recreation Industry; Seattle

19 Nov 2012
Research & Ideas

LEED-ing by Example

parties) have issued executive orders requiring federal agencies to use environmentally preferable products and services whenever possible, as has the European Commission. These procurement policies are specifically aimed to "spur private sector development of new... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

April 2024
Teaching Note

Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain

By: Shirley Lu and Robert S. Kaplan

Teaching Note for HBS Case No. 123-076. View Details

Keywords: Carbon Emissions; Blockchain; Supply Chain; Green Technology; Climate Change; Environmental Sustainability

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Green Technology Industry; Green Technology Industry; North America

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable... View Details

Keywords: by Ranjay Gulati

20 Aug 2013
First Look

First Look: August 20

construction technologies, residential and commercial buildings remain stubbornly energy inefficient. This book looks beyond the technological and material aspects of green construction to examine the... View Details

Keywords: Anna Secino

June 2001
Case

GetConnected

By: Jay O. Light and Daniel J. Green

An embryonic Internet-based telecom marketing firm considers its first (seed) round of funding. They are choosing between a fixed price round and a discounted convertible round. View Details

Keywords: Internet and the Web; Financing and Loans; Business Startups; Telecommunications Industry

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February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

February 2024 (Revised March 2024)
Teaching Note

X: The Foghorn Decision

By: Kyle Myers and Walter Frick

Teaching Note for HBS Case No. 618-060. View Details

February 2011
Supplement

The Fox Islands Wind Project (B)

By: Joseph B. Lassiter III and Evan Richardson

Fox Island Wind Cooperative faces criticism from local residents. View Details

Keywords: Business Startups; Renewable Energy; Social Entrepreneurship; Cooperative Ownership; Business and Community Relations; Conflict and Resolution; Environmental Sustainability; Green Technology Industry; Maine

August 2009 (Revised August 2010)
Case

Calera Corporation

By: Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley

Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an... View Details

Keywords: Business Startups; Entrepreneurship; Product Design; Product Development; Environmental Sustainability; Commercialization; Green Technology Industry

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2007
Case

Sun Power: Focused on the Future of the Solar Power Industry

By: Rebecca Henderson, J. Conkling and R. Nanda

Keywords: Projects; Strategic Planning; Green Technology Industry

11 Jun 2019
Book

These Aren't Beach Books, but Managers Should Read Them Anyway

greater burdens on managers but also creating new opportunities to shine. Varieties of Green Business: Industries, Nations and Time Making a business successful is a challenge in itself, but making a green... View Details

Keywords: by Sean Silverthorne

01 Jan 2020
What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

This may have sparked the rage leading, on at least one occasion, to the murder of an H-1B visa holder. Another concern is the tight control that the sponsor holds over an individual during the process. Sponsoring companies may commit to helping a talented immigrant... View Details

Keywords: by James Heskett; Technology

September 1995
Case

Benjamin Rosen and Compaq

By: William A. Sahlman and Jason Green

Addresses the challenges faced by Ben Rosen and the company board of directors as continuing problems force it to make a decision about the ongoing governance of the firm. The issues are complicated by the current CEO and founder, Rod Canion, who has had, until... View Details

Keywords: Governing and Advisory Boards; Management Teams; Business or Company Management; Corporate Governance; Problems and Challenges; Decision Making; Information Technology Industry

June 2006
Supplement

Genentech - Capacity Planning Teaching Note, Spreadsheet Model

By: Daniel C. Snow and Steven C. Wheelwright

Keywords: Green Technology Industry

June 2006
Supplement

Genentech - Capacity Planning - Spreadsheet Model

By: Daniel C. Snow and Steven C. Wheelwright

Keywords: Green Technology Industry

July 1993 (Revised August 1994)
Case

Laidlaw Environmental Services

By: Richard H.K. Vietor

Keywords: Green Technology Industry

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January 2025
Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small

The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details

Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

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