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  • All HBS Web  (10,942)
    • People  (46)
    • News  (2,524)
    • Research  (5,166)
    • Events  (70)
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  • November 2004
  • Case

Technology Commercialization at the Massachusetts General Hospital

The Department of Corporate Sponsored Research & Licensing (CSRL) at the Massachusetts General Hospital (MGH) serves as the primary interface between the hospital and the private sector. Examines the range of issues related to the commercialization of MGH's... View Details
Keywords: Technological Innovation; Conflict of Interests; Commercialization; Higher Education; Health Care and Treatment; Education Industry; Health Industry; Massachusetts
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West, Jonathan, and Mona Ashiya. "Technology Commercialization at the Massachusetts General Hospital." Harvard Business School Case 605-049, November 2004.
  • January 1989 (Revised March 1991)
  • Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada
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Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
  • October 1969 (Revised April 1980)
  • Case

General Public Utilities Corp. (B)

By: John H. McArthur and William E. Fruhan Jr.
Keywords: Utilities Industry
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McArthur, John H., and William E. Fruhan Jr. "General Public Utilities Corp. (B)." Harvard Business School Case 213-119, October 1969. (Revised April 1980.)
  • 1991
  • Book

The Craft of General Management

By: J. L. Bower
Keywords: Managerial Roles
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Bower, J. L., ed. The Craft of General Management. Boston, MA: Harvard Business School Press, 1991.
  • 1999
  • Book

Innovation and the General Manager

By: Clayton M. Christensen
Keywords: Innovation and Management
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Christensen, Clayton M. Innovation and the General Manager. Homewood, IL: Irwin/McGraw-Hill, 1999.
  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
  • January 1989
  • Case

General Foods Corp.: Local Marketing

By: John A. Quelch
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Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
  • November 1985 (Revised August 1986)
  • Case

General Motors Acceptance Corp. (A)

By: John A. Quelch
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Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.)
  • April 1964 (Revised January 1977)
  • Case

General Foods: Post Division (A)

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Brown, Milton P. "General Foods: Post Division (A)." Harvard Business School Case 510-008, April 1964. (Revised January 1977.)
  • 1996
  • Article

Country Managers: The Next Generation

By: Jon I. Martinez and John A. Quelch
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Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55.
  • January 1989 (Revised October 1989)
  • Case

General Aviation Industry in 1982

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Rukstad, Michael G. "General Aviation Industry in 1982." Harvard Business School Case 389-088, January 1989. (Revised October 1989.)
  • February 1988
  • Teaching Note

General Electric Co.--1984, Teaching Note

By: Francis Aguilar
Teaching Note for (9-385-315). View Details
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Aguilar, Francis. "General Electric Co.--1984, Teaching Note." Harvard Business School Teaching Note 388-006, February 1988.
  • October 1986 (Revised September 1987)
  • Background Note

General Management in Diversified Firms

By: Joseph L. Badaracco Jr.
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Badaracco, Joseph L., Jr. "General Management in Diversified Firms." Harvard Business School Background Note 387-064, October 1986. (Revised September 1987.)
  • August 1985 (Revised September 1986)
  • Background Note

Role of the General Manager

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Pearson, Andrall E. "Role of the General Manager." Harvard Business School Background Note 386-041, August 1985. (Revised September 1986.)
  • March 2024 (Revised June 2025)
  • Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
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Nagle, Frank, and Maria P. Roche. "CoPilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Teaching Note 724-452, March 2024. (Revised June 2025.)
  • September 2007
  • Article

Collaborative Brokerage, Generative Creativity, and Creative Success

Analyzing data on utility patents from 1975 to 2002 in the careers of 35,400 collaborative inventors, this study examines the influence of brokered versus cohesive collaborative social structures on an individual's creativity. We test the hypothesis that... View Details
Keywords: Collaborative Innovation and Invention; Patents; Personal Development and Career; Creativity; Power and Influence; Social and Collaborative Networks
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Fleming, Lee, and Santiago Mingo. "Collaborative Brokerage, Generative Creativity, and Creative Success." Administrative Science Quarterly 52, no. 3 (September 2007).
  • October 1991 (Revised June 1992)
  • Case

Nigel Andrews and General Electric Plastics (A)

Describes some critical challenges involved in creating employee empowerment. In the context of General Electric's efforts to debureaucratise the company, employees were encouraged to become more "self-confident". This effort, called "Workout," was introduced all over... View Details
Keywords: Organizational Change and Adaptation; Change Management; Organizational Culture; Employees; Manufacturing Industry; United States
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Jick, Todd D. "Nigel Andrews and General Electric Plastics (A)." Harvard Business School Case 492-020, October 1991. (Revised June 1992.)
  • November 2003 (Revised March 2004)
  • Case

General Motors Corporation: Retiree Benefit Risk Management (A)

By: David F. Hawkins and Jacob Cohen
General Motors issues $17 billion and uses $10 billion to reduce an unfunded pension obligation. View Details
Keywords: Retirement; Accounting; Compensation and Benefits; Auto Industry; United States
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Hawkins, David F., and Jacob Cohen. "General Motors Corporation: Retiree Benefit Risk Management (A)." Harvard Business School Case 104-041, November 2003. (Revised March 2004.)
  • April 1986
  • Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Food and Beverage Industry
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Hamermesh, Richard G. "Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video." Harvard Business School Video Supplement 886-523, April 1986.
  • December 1996 (Revised November 2006)
  • Background Note

General Mills, Inc.: Appendix of Comparable Company Data

By: William J. Bruns Jr.
Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details
Keywords: Business Conglomerates; Analytics and Data Science; Food and Beverage Industry
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Bruns, William J., Jr. "General Mills, Inc.: Appendix of Comparable Company Data." Harvard Business School Background Note 197-037, December 1996. (Revised November 2006.)
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