Publications

June 2015 (Revised September 2017)
Supplement

Generating Higher Value at IBM

By: Benjamin C. Esty and Scott Mayfield

This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details

Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy

January 1989 (Revised March 2009)
Supplement

General Electric: Valley Forge (F)

By: Robert L. Simons

Keywords: Business Conglomerates; Pennsylvania

June 2007
Teaching Note

General Electric Healthcare, 2006 (TN)

By: Tarun Khanna

Teaching note to 706478. View Details

Keywords: Health Industry; Medical Devices and Supplies Industry

February 1986 (Revised January 1987)
Case

General Cinema: Post Completion Reviews

September 1991
Case

General Foods Corp.: Product Management--1991

By: Stephen A. Greyser

Keywords: Product; Management; Food and Beverage Industry

November 1985
Supplement

General Motors Acceptance Corp. (B)

By: John A. Quelch

November 1982
Case

Connecticut General Corp.: CEO Compensation

January 1989 (Revised October 1989)
Case

General Motors and the Dollar

April 1988 (Revised January 1992)
Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter

Keywords: Corporate Strategy; Food and Beverage Industry

May 2021
Case

Inclusive Innovation at Mass General Brigham

By: Katherine Baldiga Coffman and Olivia Hull

Massachusetts General Brigham (MGB) Chief Innovation Officer Christopher Coburn had overseen a period of exciting transformation and growth in healthcare innovation at MGB. In November 2019, the health system was the largest recipient of National Institutes of Health... View Details

July 1982 (Revised April 1984)
Background Note

Some Avenues for Ethical Analysis in General Management

Provides a general framework for the analysis of ethics-related case studies in business policy, drawing upon categories from the discipline of moral philosophy. View Details

Keywords: Management; Analysis; Ethics

16 May 2007
Working Paper Summaries

On The General Relativity of Fiscal Language

Keywords: by Jerry Green & Laurence J. Kotlikoff

January 1989 (Revised March 1991)
Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.

General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details

Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada

October 1969 (Revised April 1980)
Case

General Public Utilities Corp. (B)

By: John H. McArthur and William E. Fruhan Jr.

Keywords: Utilities Industry

1991
Book

The Craft of General Management

By: J. L. Bower

Keywords: Managerial Roles

1999
Book

Innovation and the General Manager

By: Clayton M. Christensen

Keywords: Innovation and Management

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry